relation: https://eprints.untirta.ac.id/44588/
title: PENGARUH GAYA HIDUP ISLAMI, SERTIFIKASI HALAL, DAN  SOCIAL MEDIA EXPOSURE TERHADAP KEPUTUSAN PEMBELIAN  (Studi Kasus Pada Gerai Mixue Kota Serang)
creator: IMANUDDIN, FEBRI
subject: BP Islam. Bahaism. Theosophy, etc
description: This research aims to determine the analysis of the influence of Islamic lifestyle  variables, halal certification, and social media exposure in influencing purchasing  decisions at mixue outlets in Serang City. The sampling technique used in this  research was Simple Random Sampling and cluster sampling, this technique was  used because not all customers at Mixue outlets in Serang City could be used as  samples by taking several areas in Serang City to be used as samples and chosen  randomly. The sample in this study amounted to 190 respondents. The data  collection method uses a questionnaire and the measuring instrument used is a  Likert scale. The analytical tools used are validity and reliability tests, normality  tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression  analysis, hypothesis tests (t test and f test), and the R2 coefficient of determination  test. Using IBM SPSS Statistics 23 software.  The results of multiple linear tests state that the Islamic lifestyle variable (X1) has  an influence of 0.456 on purchasing decisions (Y), halal certification (X2) has an  influence of 0.257 on purchasing decisions (Y), and social media exposure (X3) has  an influence of 0.354 on purchasing decisions (Y). The Coefficient of Determination  value shows that purchasing decisions are influenced by an Islamic lifestyle, halal  certification and social media exposure of 40.5% and the remaining 59.5% is  influenced by other factors not examined in this research. From the results of the t  test it can be concluded that partially the Islamic lifestyle variables (X1), halal  certification (X2) and social media exposure (X3) have a significant positive  influence on the purchasing decision variable (Y). From the results of the F test, it  can be concluded that simultaneously the Islamic lifestyle variables (X1), halal  certification (X2) and social media exposure (X3) have a significant influence on  the purchasing decision variable (Y).  Keyword: Islamic Lifestyle, Halal Certification, Social Media Exposure, and  Purcashing Decision
date: 2024-12-13
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/44588/1/FEBRI%20IMANUDDIN_5554190028_FULL%20TEXT%20-%20Copy.pdf
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identifier: https://eprints.untirta.ac.id/44588/2/FEBRI%20IMANUDDIN_5554190028_01.pdf
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identifier: https://eprints.untirta.ac.id/44588/3/FEBRI%20IMANUDDIN_5554190028_02.pdf
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identifier: https://eprints.untirta.ac.id/44588/4/FEBRI%20IMANUDDIN_5554190028_03.pdf
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identifier: https://eprints.untirta.ac.id/44588/5/FEBRI%20IMANUDDIN_5554190028_04.pdf
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identifier: https://eprints.untirta.ac.id/44588/6/FEBRI%20IMANUDDIN_5554190028_05.pdf
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identifier: https://eprints.untirta.ac.id/44588/7/FEBRI%20IMANUDDIN_5554190028_REF.pdf
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identifier: https://eprints.untirta.ac.id/44588/8/FEBRI%20IMANUDDIN_5554190028_LAMPIRAN.pdf
identifier:   IMANUDDIN, FEBRI  (2024) PENGARUH GAYA HIDUP ISLAMI, SERTIFIKASI HALAL, DAN SOCIAL MEDIA EXPOSURE TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Gerai Mixue Kota Serang).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.