<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PENGARUH LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN\r\n(Pengguna Online Shopping Aplikasi Lazada)"^^ . "This study aims to examine the influence of live streaming on purchasing decisions on the Lazada online shopping platform, with flash sales acting as an intervening variable. The research analyzes how user interaction with the live streaming feature affects their purchasing decisions, as well as the role of flash sales in mediating the relationship between live streaming and purchasing decisions. By utilizing a quantitative approach and path analysis, the findings of this study are expected to provide deeper insights into the factors influencing consumer behavior in the e-commerce context, particularly on the Lazada platform.\r\nThe research employs a quantitative approach with an associative design. The\r\npopulation of this study consists of active Lazada users. The sample comprises 159\r\nactive Lazada users, selected using purposive sampling. Data analysis is performed\r\nusing Structural Equation Modeling (SEM) with SmartPLS software.\r\nThe results indicate that: (1) Live streaming has a positive and significant\r\nimpact on purchasing decisions; (2) Regression analysis shows a positive and\r\nsignificant relationship between live streaming and purchasing decisions when\r\nmediated by flash sales. This suggests that flash sales play an indirect role in\r\ninfluencing the relationship between live streaming and purchasing decisions."^^ . "2024" . . . . . . . . . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "MANAJEMEN, UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . . . . . . . . . "Nur"^^ . "Azizah Rahayu"^^ . "Nur Azizah Rahayu"^^ . . "Lutfi"^^ . "Lutfi"^^ . "Lutfi Lutfi"^^ . . "Liza"^^ . "Mumtazah Darmawulan"^^ . "Liza Mumtazah Darmawulan"^^ . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "EKONOMI DAN BISNIS"^^ . . . "MANAJEMEN"^^ . . . . . . . "PENGARUH LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN\r\n(Pengguna Online Shopping Aplikasi Lazada) (Text)"^^ . . . "PENGARUH LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN\r\n(Pengguna Online Shopping Aplikasi Lazada) (Text)"^^ . . . "PENGARUH LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN\r\n(Pengguna Online Shopping Aplikasi Lazada) (Text)"^^ . . . "PENGARUH LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN\r\n(Pengguna Online Shopping Aplikasi Lazada) (Text)"^^ . . . "PENGARUH LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN\r\n(Pengguna Online Shopping Aplikasi Lazada) (Text)"^^ . . . "PENGARUH LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN\r\n(Pengguna Online Shopping Aplikasi Lazada) (Text)"^^ . . . "PENGARUH LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN\r\n(Pengguna Online Shopping Aplikasi Lazada) (Text)"^^ . . . "PENGARUH LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN\r\n(Pengguna Online Shopping Aplikasi Lazada) (Text)"^^ . . . "PENGARUH LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN\r\n(Pengguna Online Shopping Aplikasi Lazada) (Other)"^^ . . . . . . "PENGARUH LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN\r\n(Pengguna Online Shopping Aplikasi Lazada) (Other)"^^ . . . . . . "PENGARUH LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN\r\n(Pengguna Online Shopping Aplikasi Lazada) (Other)"^^ . . . . . . "PENGARUH LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN\r\n(Pengguna Online Shopping Aplikasi Lazada) (Other)"^^ . . . . . . "PENGARUH LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN\r\n(Pengguna Online Shopping Aplikasi Lazada) (Other)"^^ . . . . . . "PENGARUH LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN\r\n(Pengguna Online Shopping Aplikasi Lazada) (Other)"^^ . . . . . . "PENGARUH LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN\r\n(Pengguna Online Shopping Aplikasi Lazada) (Other)"^^ . . . . . . "PENGARUH LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN\r\n(Pengguna Online Shopping Aplikasi Lazada) (Other)"^^ . . . . . "HTML Summary of #44497 \n\nPENGARUH LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN \n(Pengguna Online Shopping Aplikasi Lazada)\n\n" . "text/html" . . . "Science Journalism" . .