relation: https://eprints.untirta.ac.id/44496/
title: PERAN E-TRUST DAN E-SATISFACTION DALAM MEMEDIASI HUBUNGAN ANTARA E-SERVICE QUALITY DENGAN E-LOYALTY   (Studi Pada Pengguna E-Commerce Tokopedia di Kota Tangerang)
creator: Angellina Putri, Levia
subject: Science Journalism
description: This study aims to determine the role of e-trust and e-satisfaction in mediating the   relationship between e-service quality and e-loyalty in Tokopedia e-commerce   users in Tangerang City. This research uses quantitative methods with a descriptive   approach. The population in this study were Tokopedia e-commerce users who live   in Tangerang City. The sample in this study amounted to 105 respondents with   purposive sampling. The data analysis method used is Structural Equation   Modeling (SEM) with the SmartPLS 4.0 analysis tool. The results of this study   indicate that: (1) E-Service Quality has a positive and significant effect on E-  Loyalty. (2) E-Service Quality has a positive and significant effect on E-Trust. (3)   E-Service Quality has a positive and significant effect on E-Satisfaction. (4) E-Trust   has a positive but not significant effect on E-Loyalty. (5) E-Satisfaction has a   positive and significant effect on E-Loyalty. (6) E-Trust is unable to mediate the   relationship between E-Service Quality and E-Loyalty. (7) E-Satisfaction is able to   mediate the relationship between E-Service Quality and E-Loyalty.
date: 2024
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/44496/2/Levia%20Angellina%20Putri_5551200102_Fulltext.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/44496/3/Levia%20Angellina%20Putri_5551200102_01.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/44496/4/Levia%20Angellina%20Putri_5551200102_02.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/44496/5/Levia%20Angellina%20Putri_5551200102_03.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/44496/6/Levia%20Angellina%20Putri_5551200102_04.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/44496/7/Levia%20Angellina%20Putri_5551200102_05.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/44496/8/Levia%20Angellina%20Putri_5551200102_Ref.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/44496/9/Levia%20Angellina%20Putri_5551200102_Lamp.pdf
identifier:   Angellina Putri, Levia  (2024) PERAN E-TRUST DAN E-SATISFACTION DALAM MEMEDIASI HUBUNGAN ANTARA E-SERVICE QUALITY DENGAN E-LOYALTY (Studi Pada Pengguna E-Commerce Tokopedia di Kota Tangerang).  S1 thesis, Universitas Sultan Ageng Tirtayasa.