relation: https://eprints.untirta.ac.id/43577/
title: PELAKSANAAN PERLINDUNGAN MEREK KOLEKTIF MELALUI PROGRAM ONE VILLAGE ONE BRAND UNTUK PENGEMBANGAN PRODUK UMKM DI KABUPATEN SERANG  (Studi Kasus pada UMKM Sapu Lidi Desa Sindangheula)
creator: Marchela, Sharly
subject: K Law (General)
description: Intellectual property is becoming an increasingly interesting issue in studies and discussions about the increasingly advanced and global world of trade. The strength of the MSME sector is said to be able to support the nation's economy so that MSME players must also experience development by one way of utilizing the intellectual property sector, namely brands. Collective brands can be a solution for MSME actors to ease the registration process because they are carried out together, therefore the OVOB program is here to encourage registration of collective brand protection aimed at MSME actors who produce regional superior products. Sindangheula Village is a broom stick center that is registering its collective brand through the OVOB program. This study aims to analyze the implementation of collective brand protection through the OVOB program and efforts that can be made through the OVOB program for the development of MSMEs Sapu Lidi Sindangheula Village, Pabuaran District, Serang Regency. The theories used in this study are legal protection theory and progressive legal theory. The method used in this study is normative-empirical by collecting secondary data and primary data, namely collecting existing documents and interview results and analyzing them with descriptive-qualitative methods. The results of this study show that the OVOB program can encourage the implementation of collective brand protection, because through this program village MSMEs get knowledge about brand protection that can be used together. The success of the OVOB program implementation cannot be separated from the efforts of various stakeholders in carrying out their respective functions and authorities so that collective brand protection can be a benefit for the development of MSME products Sapu Lidi Sindangheula Village.
date: 2024
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/43577/1/Skripsi%20Sharly%20Marchela.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/43577/4/Bab%20II.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/43577/5/Bab%20III.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/43577/6/Bab%20IV.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/43577/7/Bab%20V.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/43577/8/Dapus.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/43577/9/Lampiran.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/43577/10/Skripsi%20Sharly%20Marchela_01.pdf
identifier:   Marchela, Sharly  (2024) PELAKSANAAN PERLINDUNGAN MEREK KOLEKTIF MELALUI PROGRAM ONE VILLAGE ONE BRAND UNTUK PENGEMBANGAN PRODUK UMKM DI KABUPATEN SERANG (Studi Kasus pada UMKM Sapu Lidi Desa Sindangheula).  S1 thesis, Universitas Sultan Ageng Tirtayasa.