relation: https://eprints.untirta.ac.id/43526/
title: PENGARUH DIFUSI INOVASI TERHADAP ADOPSI PROGRAM   BANK SAMPAH DIGITAL DI KALANGAN MASYARAKAT  KOTA SERANG (Studi Analisis Pada nasabah Bank Sampah   Digital Di Kota Serang )
creator: Amal, Ikrimatul
subject: Communication (General)
description: A waste bank functions as a facility for sorting and collecting recyclable waste with  economic value. However, the problem is that the innovation in waste management  through the waste bank program has not yet been able to reduce the volume of waste in  the city of Serang. This is evidenced by SISPN data, which shows that the amount of  waste managed by the waste bank in the city of Serang in 2022 was 778.96 tons/year,  while the overall volume of waste in the city of Serang in 2022 was 213,464 tons/year.  This means that the percentage of waste managed by the waste bank is only 0.27%. The  diffusion or dissemination of information related to the waste bank program is key to the  success of the program, as it ensures that the idea, innovation, or program can be  accepted and implemented by the community. The factors that influence the success of a  program, idea, or innovation can be seen from the communication process in this  diffusion. The purpose of this research is to analyze the influence of the characteristics  of the Digital Waste Bank program on the decision to adopt innovation in waste  management in the digital waste bank program. 1. To analyze the influence of the  communication channels of the Digital Waste Bank on the decision to adopt the digital  waste bank program innovation in the city. 2. To analyze the influence of the social system  of Change Agents on the decision to adopt innovation in waste management in the city's  waste bank. 3. To analyze the influence of the promotion of Change Agents on the  decision to adopt innovation in waste management in the city's waste bank. 4. To analyze  the characteristics of the program, communication channels, social systems, and the  promotion of change agents together on the adoption of the digital waste bank program  in Serang city.The method used is a survey method with a positivist paradigm and a  quantitative approach, using a probability sampling technique with a sample of 80  customers of the digital waste bank in Serang city. The research results, based on the F  test, show a significant influence of the program characteristics, communication  channels, social system, and change agents together on the adoption of the digital waste  bank program because the significance value for the F test is 0.00, which means <0.05.  This means that hypothesis 5, which states that there is a significant influence between  the variables of program characteristics (X1), communication channels (X2), social  system (X3), and promotion of change agents (X4) together on the adoption of the digital  waste bank program, is accepted and Ho is rejected.
date: 2024
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/43526/2/IKRIMATUL%20AMAL_7781220009_FULLTEKS.pdf
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identifier: https://eprints.untirta.ac.id/43526/1/IKRIMATUL%20AMAL_7781220009_CP.pdf
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identifier: https://eprints.untirta.ac.id/43526/3/IKRIMATUL%20AMAL_7781220009_01.pdf
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identifier: https://eprints.untirta.ac.id/43526/7/IKRIMATUL%20AMAL_7781220009_02.pdf
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identifier: https://eprints.untirta.ac.id/43526/6/IKRIMATUL%20AMAL_7781220009_03.pdf
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identifier: https://eprints.untirta.ac.id/43526/5/IKRIMATUL%20AMAL_7781220009_04.pdf
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identifier: https://eprints.untirta.ac.id/43526/4/IKRIMATUL%20AMAL_7781220009_05.pdf
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identifier: https://eprints.untirta.ac.id/43526/9/IKRIMATUL%20AMAL_7781220009_REF.pdf
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identifier: https://eprints.untirta.ac.id/43526/8/IKRIMATUL%20AMAL_7781220009_LAMP.pdf
identifier:   Amal, Ikrimatul  (2024) PENGARUH DIFUSI INOVASI TERHADAP ADOPSI PROGRAM BANK SAMPAH DIGITAL DI KALANGAN MASYARAKAT KOTA SERANG (Studi Analisis Pada nasabah Bank Sampah Digital Di Kota Serang ).  Master thesis, Universitas Sultan Ageng Tirtayasa.