relation: https://eprints.untirta.ac.id/43495/
title: PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING
creator: Zuhrufatun Nisa, Dina
subject: L Education (General)
description: This research aims to determine the influence of Brand Image (X1) and Product Quality  (X2) on Consumer Loyalty (Y) with Consumer Satisfaction (Z) as an intervening  variable for Lion Star products.  The research method used is quantitative with a descriptive approach. Data collection  in this research used questionnaires and literature study. The population in this  research is Lion Star consumers in Tangerang City. The sample taken in this study was  120 respondents and consumers who had shopped for Lion Star products at least twice  using the purposive sampling method. The data analysis technique used in this research  is Structural Equation Modeling (SEM) using the SmartPLS software analysis tool  version 4.0.  The results of this research show that: (1) Brand Image has a positive but significant  effect on Consumer Loyalty. (2) Product quality has a positive and significant effect on  consumer loyalty. (3) Brand Image has a positive but not significant effect on Consumer  Satisfaction. (4) Product quality has a positive and significant effect on Consumer  Satisfaction. (5) Consumer Satisfaction has a positive and significant effect on  Consumer Loyalty. (6) Brand Image has a positive but not significant effect on  Consumer Loyalty which is mediated by Consumer Satisfaction. (7) Product Quality  has a positive and significant effect on Consumer Loyalty which is mediated by  Consumer Satisfaction
date: 2024
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://eprints.untirta.ac.id/43495/1/Dina%20Zuhrufatun%20Nisa_5551200087_Fulltext.pdf
format: text
language: id
identifier: https://eprints.untirta.ac.id/43495/3/Dina%20Zuhrufatun%20Nisa_5551200087_02.pdf
format: text
language: id
identifier: https://eprints.untirta.ac.id/43495/4/Dina%20Zuhrufatun%20Nisa_5551200087_03.pdf
format: text
language: id
identifier: https://eprints.untirta.ac.id/43495/5/Dina%20Zuhrufatun%20Nisa_5551200087_04.pdf
format: text
language: id
identifier: https://eprints.untirta.ac.id/43495/6/Dina%20Zuhrufatun%20Nisa_5551200087_05.pdf
format: text
language: id
identifier: https://eprints.untirta.ac.id/43495/7/Dina%20Zuhrufatun%20Nisa_5551200087_Ref.pdf
format: text
language: id
identifier: https://eprints.untirta.ac.id/43495/8/Dina%20Zuhrufatun%20Nisa_5551200087_Lamp.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/43495/9/Dina%20Zuhrufatun%20Nisa_5551200087_01.pdf
identifier:   Zuhrufatun Nisa, Dina  (2024) PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.