<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP EFEKTIVITAS PROMOSI PADA KAFE “OI! COFFEE & PASTRY” KOTA SERANG"^^ . "This study aims to determine the impact of social media marketing through Instagram on the effectiveness of promotions at Oi! Coffee & Pastry Café in Serang City. Oi! Coffee & Pastry Café is located at Jalan Trip Jamaksari No.1, RT.1/RW.15, Sumurpecung, Serang City, Banten Province, and has been established since March 14, 2020. The results show that the characteristics of respondents at Oi! Coffee & Pastry Café in Serang City are mostly female, aged 21-30 years, and employed as students or college students. The coefficient of determination (R²) indicates that the independent variables studied explain 54,6% of the effectiveness of promotions, while the remaining 45,4% is explained by other variables not examined in this study. Simultaneously, the independent variables (context, communication, collaboration, and connection) collectively have a significant effect on the dependent variable, which is the effectiveness of promotions. Partially, the independent variables (context, communication, collaboration, and connection) significantly affect the effectiveness of promotions."^^ . "2024" . . . . . . . . . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "AGRIBISNIS, UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . . . . . . . . . "ANDJAR"^^ . "ASTUTI"^^ . "ANDJAR ASTUTI"^^ . . "SALWANAFIAH"^^ . "SALWANAFIAH"^^ . "SALWANAFIAH SALWANAFIAH"^^ . . "JUWARIN"^^ . "PANCAWATI"^^ . "JUWARIN PANCAWATI"^^ . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "FAKULTAS PERTANIAN"^^ . . . "JURUSAN AGRIBISNIS"^^ . . . . . . . "PENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP EFEKTIVITAS PROMOSI PADA KAFE “OI! COFFEE & PASTRY” KOTA SERANG (Text)"^^ . . . "PENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP EFEKTIVITAS PROMOSI PADA KAFE “OI! COFFEE & PASTRY” KOTA SERANG (Text)"^^ . . . "PENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP EFEKTIVITAS PROMOSI PADA KAFE “OI! COFFEE & PASTRY” KOTA SERANG (Text)"^^ . . . "PENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP EFEKTIVITAS PROMOSI PADA KAFE “OI! COFFEE & PASTRY” KOTA SERANG (Text)"^^ . . . "PENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP EFEKTIVITAS PROMOSI PADA KAFE “OI! COFFEE & PASTRY” KOTA SERANG (Text)"^^ . . . "PENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP EFEKTIVITAS PROMOSI PADA KAFE “OI! COFFEE & PASTRY” KOTA SERANG (Text)"^^ . . . "PENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP EFEKTIVITAS PROMOSI PADA KAFE “OI! COFFEE & PASTRY” KOTA SERANG (Text)"^^ . . . "PENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP EFEKTIVITAS PROMOSI PADA KAFE “OI! COFFEE & PASTRY” KOTA SERANG (Text)"^^ . . . "PENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP EFEKTIVITAS PROMOSI PADA KAFE “OI! COFFEE & PASTRY” KOTA SERANG (Other)"^^ . . . . . . "PENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP EFEKTIVITAS PROMOSI PADA KAFE “OI! COFFEE & PASTRY” KOTA SERANG (Other)"^^ . . . . . . "PENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP EFEKTIVITAS PROMOSI PADA KAFE “OI! COFFEE & PASTRY” KOTA SERANG (Other)"^^ . . . . . . "PENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP EFEKTIVITAS PROMOSI PADA KAFE “OI! COFFEE & PASTRY” KOTA SERANG (Other)"^^ . . . . . . "PENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP EFEKTIVITAS PROMOSI PADA KAFE “OI! COFFEE & PASTRY” KOTA SERANG (Other)"^^ . . . . . . "PENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP EFEKTIVITAS PROMOSI PADA KAFE “OI! COFFEE & PASTRY” KOTA SERANG (Other)"^^ . . . . . . "PENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP EFEKTIVITAS PROMOSI PADA KAFE “OI! COFFEE & PASTRY” KOTA SERANG (Other)"^^ . . . . . . "PENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP EFEKTIVITAS PROMOSI PADA KAFE “OI! COFFEE & PASTRY” KOTA SERANG (Other)"^^ . . . . . "HTML Summary of #43242 \n\nPENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP EFEKTIVITAS PROMOSI PADA KAFE “OI! COFFEE & PASTRY” KOTA SERANG\n\n" . "text/html" . . . "S Agriculture (General)"@en . .