relation: https://eprints.untirta.ac.id/43242/
title: PENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP EFEKTIVITAS PROMOSI PADA KAFE “OI! COFFEE & PASTRY” KOTA SERANG
creator: SALWANAFIAH, SALWANAFIAH
subject: S Agriculture (General)
description: This study aims to determine the impact of social media marketing through Instagram on the effectiveness of promotions at Oi! Coffee & Pastry Café in Serang City. Oi! Coffee & Pastry Café is located at Jalan Trip Jamaksari No.1, RT.1/RW.15, Sumurpecung, Serang City, Banten Province, and has been established since March 14, 2020. The results show that the characteristics of respondents at Oi! Coffee & Pastry Café in Serang City are mostly female, aged 21-30 years, and employed as students or college students. The coefficient of determination (R²) indicates that the independent variables studied explain 54,6% of the effectiveness of promotions, while the remaining 45,4% is explained by other variables not examined in this study. Simultaneously, the independent variables (context, communication, collaboration, and connection) collectively have a significant effect on the dependent variable, which is the effectiveness of promotions. Partially, the independent variables (context, communication, collaboration, and connection) significantly affect the effectiveness of promotions.
date: 2024
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/43242/1/Salwanafiah_4441200108_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/43242/2/Salwanafiah_4441200108_01.pdf
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identifier: https://eprints.untirta.ac.id/43242/3/Salwanafiah_4441200108_02.pdf
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identifier: https://eprints.untirta.ac.id/43242/4/Salwanafiah_4441200108_03.pdf
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identifier: https://eprints.untirta.ac.id/43242/5/Salwanafiah_4441200108_04.pdf
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identifier: https://eprints.untirta.ac.id/43242/6/Salwanafiah_4441200108_05.pdf
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identifier: https://eprints.untirta.ac.id/43242/7/Salwanafiah_4441200108_Ref.pdf
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identifier: https://eprints.untirta.ac.id/43242/8/Salwanafiah_4441200108_Lamp.pdf
identifier:   SALWANAFIAH, SALWANAFIAH  (2024) PENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP EFEKTIVITAS PROMOSI PADA KAFE “OI! COFFEE & PASTRY” KOTA SERANG.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.