eprintid: 43225
rev_number: 20
eprint_status: archive
userid: 9167
dir: disk0/00/04/32/25
datestamp: 2024-10-21 14:18:59
lastmod: 2024-10-21 14:18:59
status_changed: 2024-10-21 14:18:59
type: thesis
metadata_visibility: show
creators_name: KURNIA AFRIDA, NABILA
creators_id: 6662200051
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: NESIA, ANDIN
contributors_id: 198206062006042001
corp_creators: UNIVERSITAS SULTAN AGENG TIRTAYASA
corp_creators: FAKULTAS ILMU SOSIAL DAN ILMU POLITIK
corp_creators: JURUSAN ILMU KOMUNIKASI
title: PEMANFAATAN AKUN MEDIA SOSIAL INSTAGRAM @CILEUNGSI_JAJAN SEBAGAI MEDIA PROMOSI UMKM KULINER DI KECAMATAN CILEUNGSI
ispublished: pub
subjects: HF
subjects: communication-general
divisions: FISIP
divisions: FISIP_CD
full_text_status: restricted
keywords: Social Media, Instagram, Promotional Media, SOME Model
Media Sosial, Instagram, Media Promosi, Model SOME
note: Media sosial merupakan platform online yang memfasilitasi interaksi, self-presentation, kolaborasi, dan komunikasi antarpengguna, membentuk ikatan sosial virtual di antara mereka. Instagram merupakan salah satu media sosial yang sedang diminati oleh pengguna gadget, terutama anak muda. Instagram merupakan aplikasi media sosial yang berfungsi untuk berbagi video dan foto. Hal ini, dikarenakan Instagram mempunyai fitur yang membuat foto terlihat menarik. Saat ini, Instagram menjadi salah satu platform yang digunakan sebagai media promosi salah satunya adalah oleh para sektor UMKM Kuliner di Kecamatan Cileungsi. Tujuan penelitian ini yaitu untuk mengetahui Pemanfaatan Akun Media Sosial Instagram @cileungsi_jajan sebagai Media Promosi UMKM Kuliner di Kecamatan Cileungsi. Penelitian ini menggunakan konsep The Circular Model of SOME yang didirikan oleh Regina Luttrell. Penelitian ini menggunakan pendekatan kualitatif dengan menggunakan metode studi kasus. Teknik pengumpulan data yang digunakan yaitu observasi, wawancara, dan dokumentasi.
abstract: Social media is an online platform that facilitates interaction, self-presentation, collaboration, and communication between users, forming virtual social bonds between them. Instagram is a social media that is currently in demand by gadget users, especially young people. Instagram is a social media application that functions to share videos and photos. This is because Instagram has a feature that makes photos look attractive. Currently, Instagram is one of the platforms used as a promotional medium, one of which is by the Culinary MSME sector in Cileungsi District. The aim of this research is to determine the use of the Instagram social media account @cileungsi_jajan as a promotional media for culinary SMEs in Cileungsi District. This research uses the concept of The Circular Model of SOME which was founded by Regina Luttrell. This research uses a qualitative approach using the case study method. The data collection techniques used were observation, interviews and documentation.
date: 2024
date_type: published
pages: 151
institution: UNIVERSITAS SULTAN AGENG TIRTAYASA
department: ILMU KOMUNIKASI
thesis_type: sarjana
thesis_name: sarjana
citation:   KURNIA AFRIDA, NABILA  (2024) PEMANFAATAN AKUN MEDIA SOSIAL INSTAGRAM @CILEUNGSI_JAJAN SEBAGAI MEDIA PROMOSI UMKM KULINER DI KECAMATAN CILEUNGSI.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.   
document_url: https://eprints.untirta.ac.id/43225/1/SKRIPSI%20NABILA%20KURNIA%20AFRIDA%20%286662200051%29.pdf
document_url: https://eprints.untirta.ac.id/43225/2/SKRIPSI%20NABILA%20KURNIA%20AFRIDA%20%286662200051%29_01.pdf
document_url: https://eprints.untirta.ac.id/43225/3/SKRIPSI%20NABILA%20KURNIA%20AFRIDA%20%286662200051%29_02.pdf
document_url: https://eprints.untirta.ac.id/43225/4/SKRIPSI%20NABILA%20KURNIA%20AFRIDA%20%286662200051%29_03.pdf
document_url: https://eprints.untirta.ac.id/43225/5/SKRIPSI%20NABILA%20KURNIA%20AFRIDA%20%286662200051%29_04.pdf
document_url: https://eprints.untirta.ac.id/43225/6/SKRIPSI%20NABILA%20KURNIA%20AFRIDA%20%286662200051%29_05.pdf
document_url: https://eprints.untirta.ac.id/43225/7/SKRIPSI%20NABILA%20KURNIA%20AFRIDA%20%286662200051%29_reff.pdf
document_url: https://eprints.untirta.ac.id/43225/8/SKRIPSI%20NABILA%20KURNIA%20AFRIDA%20%286662200051%29_lampp.pdf