relation: https://eprints.untirta.ac.id/43225/
title: PEMANFAATAN AKUN MEDIA SOSIAL INSTAGRAM @CILEUNGSI_JAJAN SEBAGAI MEDIA PROMOSI UMKM KULINER DI KECAMATAN CILEUNGSI
creator: KURNIA AFRIDA, NABILA
subject: HF Commerce
subject: Communication (General)
description: Social media is an online platform that facilitates interaction, self-presentation, collaboration, and communication between users, forming virtual social bonds between them. Instagram is a social media that is currently in demand by gadget users, especially young people. Instagram is a social media application that functions to share videos and photos. This is because Instagram has a feature that makes photos look attractive. Currently, Instagram is one of the platforms used as a promotional medium, one of which is by the Culinary MSME sector in Cileungsi District. The aim of this research is to determine the use of the Instagram social media account @cileungsi_jajan as a promotional media for culinary SMEs in Cileungsi District. This research uses the concept of The Circular Model of SOME which was founded by Regina Luttrell. This research uses a qualitative approach using the case study method. The data collection techniques used were observation, interviews and documentation.
date: 2024
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://eprints.untirta.ac.id/43225/1/SKRIPSI%20NABILA%20KURNIA%20AFRIDA%20%286662200051%29.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/43225/2/SKRIPSI%20NABILA%20KURNIA%20AFRIDA%20%286662200051%29_01.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/43225/3/SKRIPSI%20NABILA%20KURNIA%20AFRIDA%20%286662200051%29_02.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/43225/4/SKRIPSI%20NABILA%20KURNIA%20AFRIDA%20%286662200051%29_03.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/43225/5/SKRIPSI%20NABILA%20KURNIA%20AFRIDA%20%286662200051%29_04.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/43225/6/SKRIPSI%20NABILA%20KURNIA%20AFRIDA%20%286662200051%29_05.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/43225/7/SKRIPSI%20NABILA%20KURNIA%20AFRIDA%20%286662200051%29_reff.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/43225/8/SKRIPSI%20NABILA%20KURNIA%20AFRIDA%20%286662200051%29_lampp.pdf
identifier:   KURNIA AFRIDA, NABILA  (2024) PEMANFAATAN AKUN MEDIA SOSIAL INSTAGRAM @CILEUNGSI_JAJAN SEBAGAI MEDIA PROMOSI UMKM KULINER DI KECAMATAN CILEUNGSI.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.