relation: https://eprints.untirta.ac.id/42885/
title: ANALISIS STRATEGI REBRANDING MINOR CHANGES PADA AKUN MEDIA SOSIAL INSTAGRAM PRODI ILMU KOMUNIKASI UNIVERSITAS SULTAN AGENG TIRTAYASA
creator: NURANNIZA, BERLIAN
subject: Communication (General)
description: This study aims to determine how the Minor Changes Rebranding Strategy of the  Instagram Social Media Account of the Sultan Ageng Tirtayasa University  Communication Science Study Program. This research uses descriptive qualitative  research methods. This research refers to the main categories for types in  rebranding strategies according to Daly and Moloney (2004), namely rebranding  Minor Changes, rebranding Intermediate Changes and rebranding Complete  Changes. By using data collection techniques observation, interviews,  documentation and references. The results of this study indicate that the visual  changes to the @ikomuntirta account carried out by stakeholders have experienced  a fairly good change based on the results of interviews conducted with students who  like the new look of each post uploaded by @ikomuntirta. However, even so,  students still do not make @ikomuntirta the main source for finding information  related to campus and lectures because the limited information uploaded by  @ikomuntirta is not in accordance with the information desired by students.
date: 2024
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/42885/3/BERLIAN%20NURANNIZA_6662190095_02.pdf
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language: en
identifier: https://eprints.untirta.ac.id/42885/4/BERLIAN%20NURANNIZA_6662190095_03.pdf
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language: en
identifier: https://eprints.untirta.ac.id/42885/5/BERLIAN%20NURANNIZA_6662190095_04.pdf
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language: en
identifier: https://eprints.untirta.ac.id/42885/6/BERLIAN%20NURANNIZA_6662190095_05.pdf
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language: en
identifier: https://eprints.untirta.ac.id/42885/7/BERLIAN%20NURANNIZA_6662190095_DAFTAR%20PUSTAKA.pdf
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language: en
identifier: https://eprints.untirta.ac.id/42885/8/BERLIAN%20NURANNIZA_6662190095_LAMPIRAN.pdf
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language: en
identifier: https://eprints.untirta.ac.id/42885/9/BERLIAN%20NURANNIZA_6662190095_FULLTEXT.pdf
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language: en
identifier: https://eprints.untirta.ac.id/42885/10/BERLIAN%20NURANNIZA_6662190095_01.pdf
identifier:   NURANNIZA, BERLIAN  (2024) ANALISIS STRATEGI REBRANDING MINOR CHANGES PADA AKUN MEDIA SOSIAL INSTAGRAM PRODI ILMU KOMUNIKASI UNIVERSITAS SULTAN AGENG TIRTAYASA.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.