relation: https://eprints.untirta.ac.id/42859/
title: PENGARUH DIGITAL MARKETING TERHADAP PENINGKATAN BERKUNJUNG WISATAWAN DI PANTAI PANDAN CARITA
creator: Namlatul Humairoh, Ratu
subject: Communication (General)
description: The development of information and communication technology today has an important role in various business activities, especially in the use of the internet and social media. Digital marketing is the use of the internet and technology in creating and establishing communication between companies and consumers (Coviello in Fawaid, 2017). The concept that must be considered in carrying out marketing activities in the digital world is to pay attention to the content that marketers will convey so as to create irrational thinking to influence consumer decisions. This study aims to determine and analyze the digital marketing carried out by Pandan Carita Beach on tourist visiting decisions. The high frequency of tourists visiting will have a positive impact on cultural recognition and regional development. In its application, this research uses the theory of Integrated Marketing Communication with quantitative research methods.  This research was conducted on tourists who have visited and accessed Instagram accounts belonging to Pandan Carita Beach by distributing questionnaires. The questionnaire was distributed to 100 respondents using the Purposive Sampling technique. The results obtained are that there is a significant and positive influence on the Digital Marketing (X) variable on Visiting Decisions (Y) with a percentage of 27.1%. Meanwhile, the other 72.9% are other variables not examined in this study.
date: 2024
type: Thesis
type: NonPeerReviewed
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language: id
identifier: https://eprints.untirta.ac.id/42859/1/Ratu%20Namlatul%20Humairoh_6662200096_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/42859/2/Ratu%20Namlatul%20Humairoh_6662200096_CP.pdf
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identifier: https://eprints.untirta.ac.id/42859/3/Ratu%20Namlatul%20Humairoh_6662200096_01.pdf
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identifier: https://eprints.untirta.ac.id/42859/4/Ratu%20Namlatul%20Humairoh_6662200096_02.pdf
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identifier: https://eprints.untirta.ac.id/42859/5/Ratu%20Namlatul%20Humairoh_6662200096_03.pdf
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identifier: https://eprints.untirta.ac.id/42859/6/Ratu%20Namlatul%20Humairoh_6662200096_04.pdf
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identifier: https://eprints.untirta.ac.id/42859/7/Ratu%20Namlatul%20Humairoh_6662200096_05.pdf
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identifier: https://eprints.untirta.ac.id/42859/8/Ratu%20Namlatul%20Humairoh_6662200096_Ref.pdf
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language: en
identifier: https://eprints.untirta.ac.id/42859/9/Ratu%20Namlatul%20Humairoh_6662200096_Lamp.pdf
identifier:   Namlatul Humairoh, Ratu  (2024) PENGARUH DIGITAL MARKETING TERHADAP PENINGKATAN BERKUNJUNG WISATAWAN DI PANTAI PANDAN CARITA.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.