relation: https://eprints.untirta.ac.id/42857/
title: REBRANDING DALAM PEMBAHARUAN CITRA PERUSAHAAN (STUDI PADA RADIO REPUBLIK INDONESIA)
creator: Tri Nurcahyo, Wibowo
subject: Communication (General)
description: The increasingly developing era of technology and communication as well as media consumption styles that have changed towards the multiplatform era require all companies to adapt and adjust the needs of society to the services provided. The purpose of this research is to determine the role of RRI rebranding in representing the company's vision and mission, to determine the role of RRI rebranding in building a new company culture and to understand the role of rebranding in renewing the company's image. This research uses the Muzellec rebranding concept and Brand Strategy Theory. This research method is a case study with a qualitative approach. Data collection techniques include observation, interviews and documentation studies. The results of this research show that the role of rebranding is in representing the company's vision and mission internally. This rebranding will change the perspective, way of thinking and way of working in achieving goals. Apart from internally, RRI strengthens their vision and mission, namely to become a trusted and global Public Broadcasting Institution. To show RRI as a trusted institution, with the rebranding carried out, RRI is trying to adjust its programs and adjust the presentation of its content in the hope that more people will access and listen to RRI. Then, the role of rebranding in building a new company culture is that rebranding changes the mindset to follow the multiplatform era, so the way of thinking must also be multiplatform. Apart from that, the rebranding encourages RRI to develop capacity and competence in terms of service. After that, the role of rebranding in renewing the company's image is to become a forum for introducing innovation, creativity, and RRI adapting to change and convincing listeners that RRI is not a government mouthpiece, but RRI is a Public Broadcasting Institution which has actually become a tool to unify the nation in conveying information and serving consumer needs at all level public.
date: 2024
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/42857/9/Wibowo%20Tri%20Nurcahyo_6662200065_FULL%20TEXT.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/42857/1/Wibowo%20Tri%20Nurcahyo_6662200065_CP.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/42857/2/Wibowo%20Tri%20Nurcahyo_6662200065_01.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/42857/3/Wibowo%20Tri%20Nurcahyo_6662200065_02.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/42857/4/Wibowo%20Tri%20Nurcahyo_6662200065_03.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/42857/5/Wibowo%20Tri%20Nurcahyo_6662200065_04.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/42857/6/Wibowo%20Tri%20Nurcahyo_6662200065_05.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/42857/7/Wibowo%20Tri%20Nurcahyo_6662200065_REF.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/42857/8/Wibowo%20Tri%20Nurcahyo_6662200065_LAMP.pdf
identifier:   Tri Nurcahyo, Wibowo  (2024) REBRANDING DALAM PEMBAHARUAN CITRA PERUSAHAAN (STUDI PADA RADIO REPUBLIK INDONESIA).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.