relation: https://eprints.untirta.ac.id/42665/
title: ANALISIS IMPLEMENTASI KONSEP CREATING SHARED VALUE DALAM KOMUNIKASI CSR PT. BANK RAKYAT INDONESIA (Studi Kasus Program TJSL BRI PedulI).
creator: Luthfi Afdhal, Muhammad
subject: Communication (General)
description: This research aims to describe the implementation of the Creating Shared Value (CSV) concept in CSR communication efforts by PT Bank Rakyat Indonesia in the BRI Peduli TJSL Program. This research adopts a qualitative approach and focuses more on understanding the processes and impacts produced by CSR implementation.). The subjects in this research are individuals who meet these criteria. They are individuals involved in PT's "BRIliant Young Entrepreneur" program. Bank Rakyat Indonesia, especially from the Public Relations section who is responsible for implementing this program. In this research, the researcher chose to use a data collection method in the form of in-depth interviews (intensive/depth interviews). Apart from using in-depth interviews, researchers also adopted observation techniques in this research. The research results show that PT. Bank Rakyat Indonesia supports the development and progress of the growth of micro, small and medium enterprises (MSMEs) in the country, including by carrying out and organizing several activities and programs that focus on improving the quality of business actors, one of which is through the BRIliant Young Entrepreneur (PMB) program. The implementation of CSV in CSR in the BRI Peduli TJSL program has implemented the concept of sustainability in every MSME business. This causes MSMEs who take part in these activities to feel the impact of increasing their business. The impact felt by Bank BRI is in terms of increasing financing needs from business activities carried out by the MSMEs involved, and increasing the image of Bank BRI in the eyes of the public.
date: 2024
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/42665/1/Muhammad%20Luthfi%20Afdhal_6662190152_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/42665/2/Muhammad%20Luthfi%20Afdhal_6662190152_01pdf.pdf
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identifier: https://eprints.untirta.ac.id/42665/3/Muhammad%20Luthfi%20Afdhal_6662190152_02.pdf
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identifier: https://eprints.untirta.ac.id/42665/4/Muhammad%20Luthfi%20Afdhal_6662190152_03.pdf
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identifier: https://eprints.untirta.ac.id/42665/5/Muhammad%20Luthfi%20Afdhal_6662190_04.pdf
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identifier: https://eprints.untirta.ac.id/42665/6/Muhammad%20Luthfi%20Afdhal_6662190152_05_.pdf
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identifier: https://eprints.untirta.ac.id/42665/7/Muhammad%20Luthfi%20Afdhal_6662190152_Ref.pdf
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identifier: https://eprints.untirta.ac.id/42665/8/Muhammad%20Luthfi%20Afdhal_6662190152_Lamp.pdf
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identifier: https://eprints.untirta.ac.id/42665/9/Muhammad%20Luthfi%20Afdhal_6662190152_CP.pdf
identifier:   Luthfi Afdhal, Muhammad  (2024) ANALISIS IMPLEMENTASI KONSEP CREATING SHARED VALUE DALAM KOMUNIKASI CSR PT. BANK RAKYAT INDONESIA (Studi Kasus Program TJSL BRI PedulI).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.