eprintid: 41216
rev_number: 26
eprint_status: archive
userid: 16098
dir: disk0/00/04/12/16
datestamp: 2024-09-03 09:41:02
lastmod: 2024-09-05 10:16:42
status_changed: 2024-09-05 10:16:42
type: thesis
metadata_visibility: show
creators_name: Maulana, Yosef
creators_id: 5502190003
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: Satyanegara, Diqbal
contributors_name: Fadhilah, Fadhilah
contributors_id: 198302072006041005
contributors_id: 199202042019032025
corp_creators: Universitas Sultan Ageng Tirtayasa
corp_creators: Fakultas Ekonomi Dan Bisnis
corp_creators: D3 Manajemen Pemasaran
title: TUGAS AKHIR STRATEGI KOMUNIKASI PEMASARAN PADA UNIT KOPERASI BINA CITRA MANDIRI
ispublished: pub
subjects: communication-general
divisions: D3Marketing
divisions: FEB
full_text_status: restricted
keywords: Marketing communication strategy,cooperatives, communication
effectiveness, cooperative members
 Strategi komunikasi pemasaran, koperasi,efektivitas
komunikasi,anggota koperasi
note: Pokok masalah mengidentifikasi dan menganalisis strategi komunikasi pemasaran
yang efektif bagi unit koperasi bina citra mandiri. Tujuan untuk merumuskan
strategi komunikasi pemasaran yang tepat guna untuk mencapai tujuan organisasi
metode kualitatif dengan pendekatan wawancara mendalam dengan manajemen
senior. Kesimpulan dan saran strategi komunikasi pemasaran yang efektif untuk
koperasi bina citra mandiri mencakup penguatan hubungan dengan anggota saran
yang diberikan termasuk perluasan jangkauan komunikasi online dan pelatihan
untuk meningkatkan keterampilan komunikasi anggota.
abstract: The main problem is identifying and analyzing effective marketing communication strategies for independent image bulding corporative units. The aim is to formulate an appropriate marketing communications strategy to achieve organizational goals using a qualitative method using an in-depth interview approach with senior management. Conclusions and suggestions for effective marketing communication strategies for independent image building coorporatives include strenghthening relationships with members. The suggestions given include expanding the reach of online communication and training to improve members communication skills
date: 2024
date_type: published
pages: 51
institution: Universitas Sultan Ageng Tirtayasa
department: Fakultas Ekonomi Dan Bisnis
thesis_type: diploma
thesis_name: dphil
citation:   Maulana, Yosef  (2024) TUGAS AKHIR STRATEGI KOMUNIKASI PEMASARAN PADA UNIT KOPERASI BINA CITRA MANDIRI.  D3 thesis, Universitas Sultan Ageng Tirtayasa.   
document_url: https://eprints.untirta.ac.id/41216/2/Yosef%20Maulana_5502190003_02.pdf
document_url: https://eprints.untirta.ac.id/41216/3/Yosef%20Maulana_5502190003_03.pdf
document_url: https://eprints.untirta.ac.id/41216/4/Yosef%20Maulana_5502190003_04.pdf
document_url: https://eprints.untirta.ac.id/41216/5/Yosef%20Maulana_5502190003_Lamp.pdf
document_url: https://eprints.untirta.ac.id/41216/6/Yosef%20Maulana_5502190003_Daftar%20Pustaka%2041-45.pdf
document_url: https://eprints.untirta.ac.id/41216/7/Yosef%20Maulana_5502190003_BAB%20V_HAL%2040.pdf
document_url: https://eprints.untirta.ac.id/41216/8/Yosef%20Maulana_5502190003_Fulltext.pdf
document_url: https://eprints.untirta.ac.id/41216/10/Yosef%20Maulana_5502190003_01.pdf