relation: https://eprints.untirta.ac.id/40854/
title: STRATEGI PEMASARAN WARAS FARM MELALUI MEDIA SOSIAL DALAM MENARIK MINAT KONSUMEN
creator: PERMATA, YANTI
subject: Communication (General)
description: Marketing strategy is one of the keys to success in marketing a product. Social media used as a tool for online marketing is also quite effective in attracting consumers. This research aims to find out Waras Farm's marketing strategy through social media in attracting consumers. This research uses descriptive qualitative research. The data collection procedures used in this research are observation, interview, and documentation. The results showed that the implementation of Waras Farm's marketing strategy through social media in attracting consumer interest seems to have gone quite well in its implementation in accordance with the strategies that have been prepared based on POAC theory and digital marketing theory, starting from uploading content on social media consistently, improving the quality of uploaded content and promotion assisted through food vlogger influencers. In implementing the marketing strategy, there is also marketing through e-WOM which supports the running of marketing strategies, especially through social media.
date: 2024
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://eprints.untirta.ac.id/40854/1/YANTI%20PERMATA_6662190002_FULL%20TEXT.pdf
format: text
language: id
identifier: https://eprints.untirta.ac.id/40854/2/YANTI%20PERMATA_6662190002_CP.pdf
format: text
language: id
identifier: https://eprints.untirta.ac.id/40854/3/YANTI%20PERMATA_6662190002_01.pdf
format: text
language: id
identifier: https://eprints.untirta.ac.id/40854/4/YANTI%20PERMATA_6662190002_02.pdf
format: text
language: id
identifier: https://eprints.untirta.ac.id/40854/5/YANTI%20PERMATA_6662190002_03.pdf
format: text
language: id
identifier: https://eprints.untirta.ac.id/40854/6/YANTI%20PERMATA_6662190002_04.pdf
format: text
language: id
identifier: https://eprints.untirta.ac.id/40854/7/YANTI%20PERMATA_6662190002_05.pdf
format: text
language: id
identifier: https://eprints.untirta.ac.id/40854/8/YANTI%20PERMATA_6662190002_REFF.pdf
format: text
language: id
identifier: https://eprints.untirta.ac.id/40854/9/YANTI%20PERMATA_6662190002_LAMP.pdf
identifier:   PERMATA, YANTI  (2024) STRATEGI PEMASARAN WARAS FARM MELALUI MEDIA SOSIAL DALAM MENARIK MINAT KONSUMEN.  S1 thesis, Universitas Sultan Ageng Tirtayasa.