relation: https://eprints.untirta.ac.id/35177/
title: PENGGUNAAN KONTEN HUMOR PADA MEDIA SOSIAL DALAM PEMASARAN PRODUK (Studi Kasus Pada @Vindes.store)
creator: Dimas Pramestio, Mukhammad
subject: Communication (General)
description: Product marketing via Instagram is crucial in a business, especially content in promotions which results in product sales. Vindes Store is an online store that uses Instagram with humorous content in marketing products. This research aims to use humorous content in marketing @Vindes Store products via social media, especially Instagram. The research uses a qualitative approach with a descriptive focus and the data collection techniques used are interviews and documentation. This research uses Chris Heuer's theory (Context, Communication and Collaboration). The research results show that in this Context, Vindes Store has succeeded in increasing the number of followers through humorous content related to daily life or viral trends, delivered with unique words. Vindes Store also uses an effective strategy in determining posting times, with a marketing focus on the adult child segment. In terms of Communication, Vindes Store uses a marketing approach that focuses on Instagram with visual content that presents detailed product information. They respond to customer complaints quickly, using polite and polite language. In terms of Collaboration, Vindes Store succeeded in increasing product sales through Collaboration with its followers who reposted, which was also combined with give away activities held by Vindes Store.
date: 2024
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/35177/1/Mukhammad%20Dimas%20Pramestio_6662190133_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/35177/2/Mukhammad%20Dimas%20Pramestio_6662190133_CP.pdf
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identifier: https://eprints.untirta.ac.id/35177/3/Mukhammad%20Dimas%20Pramestio_6662190114_01.pdf
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identifier: https://eprints.untirta.ac.id/35177/4/Mukhammad%20Dimas%20Pramestio_6662190133_02.pdf
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identifier: https://eprints.untirta.ac.id/35177/5/Mukhammad%20Dimas%20Pramestio_6662190133_03.pdf
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identifier: https://eprints.untirta.ac.id/35177/6/Mukhammad%20Dimas%20Pramestio_6662190133_04.pdf
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identifier: https://eprints.untirta.ac.id/35177/7/Mukhammad%20Dimas%20Pramestio_6662190133_05.pdf
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identifier: https://eprints.untirta.ac.id/35177/8/Mukhammad%20Dimas%20Pramestio_6662190133_Reff.pdf
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language: id
identifier: https://eprints.untirta.ac.id/35177/9/Mukhammad%20Dimas%20Pramestio_6662190133_Lamp.pdf
identifier:   Dimas Pramestio, Mukhammad  (2024) PENGGUNAAN KONTEN HUMOR PADA MEDIA SOSIAL DALAM PEMASARAN PRODUK (Studi Kasus Pada @Vindes.store).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.