relation: https://eprints.untirta.ac.id/32595/
title: Pengaruh Kepercayaan Merek Dalam Meningkatkan Keputusan Pembelian
creator: MELA AGRESITA, ARTA
subject: HD28 Management. Industrial Management
description: This study aims to determine the role of brand trust in mediating purchase decision factors in Bukalapak marketplace users in Serang City. The research method used is quantitative with a descriptive approach. This study conducted data collection based on questionnaires amd literature studies. The population in this study was residents of Serang City aged 20-35 years and a sample of 180 respondents with convenience sampling. The data analysis method used is Structural Equation Modeling (SEM) with SmartPLS 3.3.3 analysis tool.  The results of this study show that: (1) Online Customer Reviews have no significant effect on Purchase Decisions. (2) Free Shipping Promo has a positive and significant effect on Purchase Decisions. (3) Online Customer Reviews have a positive and significant effect on Brand Trust. (4) Free Shipping Promo has a positive and significant effect on Brand Trust. (5) Brand Trust has a positive and significant effect on Purchasing Decisions. (6) Brand Trust is able to mediate the influence of Online Customer Reviews on Purchase Decisions. (7) Brand Trust is able to mediate the effect of Free Shipping Promo on Purchase Decisions
date: 2023
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/32595/1/Arta%20Mela%20Agresita_5551190084_Fulltext.pdf
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language: en
identifier: https://eprints.untirta.ac.id/32595/2/Arta%20Mela%20Agresita_5551190084_CP.pdf
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identifier: https://eprints.untirta.ac.id/32595/3/Arta%20Mela%20Agresita_5551190084_01.pdf
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identifier: https://eprints.untirta.ac.id/32595/4/Arta%20Mela%20Agresita_5551190084_02.pdf
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identifier: https://eprints.untirta.ac.id/32595/5/Arta%20Mela%20Agresita_5551190084_03.pdf
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identifier: https://eprints.untirta.ac.id/32595/6/Arta%20Mela%20Agresita_5551190084_04.pdf
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identifier: https://eprints.untirta.ac.id/32595/7/Arta%20Mela%20Agresita_5551190084_05.pdf
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identifier: https://eprints.untirta.ac.id/32595/8/Arta%20Mela%20Agresita_5551190084_Ref.pdf
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language: en
identifier: https://eprints.untirta.ac.id/32595/9/Arta%20Mela%20Agresita_5551190084_Lamp.pdf
identifier:   MELA AGRESITA, ARTA  (2023) Pengaruh Kepercayaan Merek Dalam Meningkatkan Keputusan Pembelian.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.