eprintid: 31462
rev_number: 30
eprint_status: archive
userid: 5227
dir: disk0/00/03/14/62
datestamp: 2025-07-02 05:45:08
lastmod: 2025-07-02 05:45:08
status_changed: 2025-07-02 05:45:08
type: thesis
metadata_visibility: show
contact_email: 6662210079@untirta.ac.id
creators_name: Daniyanti, Fitri Rama
creators_id: 6662210079
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: Mulyasih, Rahmi
contributors_id: 198007162024212011
corp_creators: UNIVERSITAS SULTAN AGENG TIRTAYASA
corp_creators: FAKULTAS ILMU SOSIAL DAN ILMU POLITIK
corp_creators: ILMU KOMUNIKASI
title: PENERAPAN DIGITAL MARKETING MELALUI CONTENT
WRITING PADA AKUN INSTAGRAM @INFO.JERMAN
ispublished: pub
subjects: communication-general
divisions: FISIP
divisions: FISIP_CD
full_text_status: restricted
keywords: Digital Marketing, Content Writing, Instagram
Digital Marketing, Content Writing, Instagram
note: Permasalahan dalam penelitian ini adalah bagaimana penerapan digital marketing melalui
content writing pada akun Instagram @info.jerman. Penelitian ini bertujuan untuk
mendeskripsikan penerapan content writing pada akun Instagram @info.jerman.
Metodelogi penelitian ini adalah kualitatif deskriptif. Dengan menggunakan teknik
pengumpulan data melalui observasi dan wawancara. Pada penelitian ini terdapat empat
informan. Model yang digunakan dalam penelitian ini adalah AIDA. Hasil yang didapatkan
dari penelitian ini menggambarkan bahwa strategi content writing yang diterapkan oleh
akun Instagram @info.jerman mampu membangun kredibilitas dan keterlibatan audiens
melalui pendekatan edukatif dan persuasif yang mengikuti model AIDA. Perencanaan
konten dilakukan secara terstruktur dengan gaya bahasa yang ringan dan visual yang
mendukung penyampaian pesan. Namun, masih terdapat kekurangan berupa konten
hiburan yang kurang relevan, sehingga berpotensi membatasi daya tarik bagi audiens yang
menginginkan konten seimbang antara edukasi dan hiburan.
abstract: This study addresses the issue of how digital marketing is implemented through
content writing on the Instagram account @info.jerman. The objective is to
describe the application of content writing on this account. Employing a descriptive
qualitative methodology, data were collected via observation and interviews
involving four informants. The AIDA model (Attention, Interest, Desire, Action)
served as the theoretical framework for this research. Findings indicate that the
content writing strategy utilized by @info.jerman effectively enhances credibility
and audience engagement through an educational and persuasive approach
aligned with the AIDA model. Content planning is conducted systematically,
featuring a conversational yet professional tone supported by visual elements that
facilitate message delivery. Nonetheless, the study identifies a limitation in the
insufficient presence of relevant entertainment content, which may constrain the
account’s ability to attract audiences seeking a balanced mix of educational and
entertaining material.
date: 2025
date_type: published
publication: -
pages: 125
institution: UNIVERSITAS SULTAN AGENG TIRTAYASA
department: ILMU KOMUNIKASI
thesis_type: sarjana
thesis_name: sarjana
refereed: FALSE
citation:   Daniyanti, Fitri Rama  (2025) PENERAPAN DIGITAL MARKETING MELALUI CONTENT WRITING PADA AKUN INSTAGRAM @INFO.JERMAN.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.   
document_url: https://eprints.untirta.ac.id/31462/1/FITRI%20RAMA%20DANIYANTI_6662210079_CP.pdf
document_url: https://eprints.untirta.ac.id/31462/16/FITRI%20RAMA%20DANIYANTI_6662210079_FULLTEXT.pdf
document_url: https://eprints.untirta.ac.id/31462/4/FITRI%20RAMA%20DANIYANTI_6662210079_02.pdf
document_url: https://eprints.untirta.ac.id/31462/5/FITRI%20RAMA%20DANIYANTI_6662210079_03.pdf
document_url: https://eprints.untirta.ac.id/31462/6/FITRI%20RAMA%20DANIYANTI_6662210079_04.pdf
document_url: https://eprints.untirta.ac.id/31462/7/FITRI%20RAMA%20DANIYANTI_6662210079_05.pdf
document_url: https://eprints.untirta.ac.id/31462/8/FITRI%20RAMA%20DANIYANTI_6662210079_LAMP.pdf
document_url: https://eprints.untirta.ac.id/31462/18/FITRI%20RAMA%20DANIYANTI_6662210079_01.pdf
document_url: https://eprints.untirta.ac.id/31462/19/FITRI%20RAMA%20DANIYANTI_6662210079_Reff.pdf