relation: https://eprints.untirta.ac.id/31462/
title: PENERAPAN DIGITAL MARKETING MELALUI CONTENT  WRITING PADA AKUN INSTAGRAM @INFO.JERMAN
creator: Daniyanti, Fitri Rama
subject: Communication (General)
description: This study addresses the issue of how digital marketing is implemented through  content writing on the Instagram account @info.jerman. The objective is to  describe the application of content writing on this account. Employing a descriptive  qualitative methodology, data were collected via observation and interviews  involving four informants. The AIDA model (Attention, Interest, Desire, Action)  served as the theoretical framework for this research. Findings indicate that the  content writing strategy utilized by @info.jerman effectively enhances credibility  and audience engagement through an educational and persuasive approach  aligned with the AIDA model. Content planning is conducted systematically,  featuring a conversational yet professional tone supported by visual elements that  facilitate message delivery. Nonetheless, the study identifies a limitation in the  insufficient presence of relevant entertainment content, which may constrain the  account’s ability to attract audiences seeking a balanced mix of educational and  entertaining material.
date: 2025
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/31462/1/FITRI%20RAMA%20DANIYANTI_6662210079_CP.pdf
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language: en
identifier: https://eprints.untirta.ac.id/31462/16/FITRI%20RAMA%20DANIYANTI_6662210079_FULLTEXT.pdf
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identifier: https://eprints.untirta.ac.id/31462/4/FITRI%20RAMA%20DANIYANTI_6662210079_02.pdf
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identifier: https://eprints.untirta.ac.id/31462/5/FITRI%20RAMA%20DANIYANTI_6662210079_03.pdf
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identifier: https://eprints.untirta.ac.id/31462/6/FITRI%20RAMA%20DANIYANTI_6662210079_04.pdf
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identifier: https://eprints.untirta.ac.id/31462/7/FITRI%20RAMA%20DANIYANTI_6662210079_05.pdf
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identifier: https://eprints.untirta.ac.id/31462/8/FITRI%20RAMA%20DANIYANTI_6662210079_LAMP.pdf
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language: en
identifier: https://eprints.untirta.ac.id/31462/18/FITRI%20RAMA%20DANIYANTI_6662210079_01.pdf
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language: en
identifier: https://eprints.untirta.ac.id/31462/19/FITRI%20RAMA%20DANIYANTI_6662210079_Reff.pdf
identifier:   Daniyanti, Fitri Rama  (2025) PENERAPAN DIGITAL MARKETING MELALUI CONTENT WRITING PADA AKUN INSTAGRAM @INFO.JERMAN.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.