eprintid: 17539
rev_number: 64
eprint_status: archive
userid: 2825
dir: disk0/00/01/75/39
datestamp: 2025-02-21 02:15:40
lastmod: 2025-02-21 02:15:40
status_changed: 2025-02-21 02:15:40
type: thesis
metadata_visibility: show
creators_name: Nurshafwan, Dana
creators_id: 4441170080
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: Bukhari, Ahmad
contributors_name: Astuti, Christiana Andjar
contributors_id: 197103092005012001
contributors_id: 196005311986112001
corp_creators: Universitas Sultan Ageng Tirtayasa
corp_creators: Fakultas Pertanian
corp_creators: Jurusan Agribisnis
title: Pengaruh brand image dan harga terhadap keputusan pembelian konsumen mie indomie instan ( suatu kasus pada mahasiswa fakultas pertanian untirta )
ispublished: pub
subjects: S1
divisions: Agri
full_text_status: public
abstract: In this era of globalization, the number of brands, products, and services as well as competitive prices in the market has become very large so that consumers have many choices and alternative products and services that can meet their needs and have the right to choose what consumers want. One of the most intense competition is the fast food industry, where each manufacturer launches various types of products with their respective advantages and innovations. This study aims to determine the effect of Brand Image and Price on consumer purchasing decisions of instant noodles partially and simultaneously on students of the Faculty of Agriculture, Sultan Ageng Tirtayasa University. This research uses descriptive – causal method. The result is that partially and simultaneously Brand Image and Price have a positive effect on purchasing decisions for instant noodles.

Key words : Brand Image, Price, and consumer purchasing decisions of instant noodles
date: 2022-11-24
date_type: published
pages: 103
institution: Universitas Sultan Ageng Tirtayasa
department: Agribisnis
thesis_type: sarjana
thesis_name: sarjana
citation:   Nurshafwan, Dana  (2022) Pengaruh brand image dan harga terhadap keputusan pembelian konsumen mie indomie instan ( suatu kasus pada mahasiswa fakultas pertanian untirta ).  S1 thesis, Universitas Sultan Ageng Tirtayasa.   
document_url: https://eprints.untirta.ac.id/17539/11/DANA_NURSHAFWAN__4441170080_FULL_TEXT.pdf
document_url: https://eprints.untirta.ac.id/17539/15/DANA_NURSHAFWAN__4441170080_COVER_BAB_01_REFERENCES.pdf
document_url: https://eprints.untirta.ac.id/17539/3/DANA_NURSHAFWAN_4441170080_Refererence.pdf
document_url: https://eprints.untirta.ac.id/17539/5/DANA_NURSHAFWAN_4441170080_02.pdf
document_url: https://eprints.untirta.ac.id/17539/6/DANA_NURSHAFWAN_4441170080_03.pdf
document_url: https://eprints.untirta.ac.id/17539/7/DANA_NURSHAFWAN_4441170080_04.pdf
document_url: https://eprints.untirta.ac.id/17539/8/DANA_NURSHAFWAN_4441170080_05.pdf
document_url: https://eprints.untirta.ac.id/17539/9/DANA_NURSHAFWAN_4441170080_LAMPIRAN.pdf