<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PENGARUH BRAND AMBASSADOR STRAY KIDS MELALUI FANSIGN VIDEO CALL 1 ON 1 SHOPEE TERHADAP COMPULSIVE BUYING\r\n(Survei menggunakan model VISCAP pada Fanbase Twitter Stray Kids)"^^ . "The phenomenon of hiring South Korean celebrities as brand ambassadors along with the holding of promotional events, one of which is video call fansign event. With a buying strategy to be able to meet a celebrity, many fans are increasingly trying to keep buying in order to have the greatest possibility to participate in the event. As a result, many fans are willing to spend more money than they should and repeatedly for things which may not be useful for themselves and it is called as compulsive buying behavior. The aim of this study is that to determine how much influence Stray Kids brand ambassador through video call fansign 1 on 1 shopee on compulsive buying. The method used in this study was a survey method with data obtained through questionnaires which were distributed to 100 followers of the Stray Kids @thestorykids fanbase. The result of this study shows a correlation value of 0.807 which means that it has a strong relationship between the two variables. Moreover, the result of the coefficient of determination is 65,1% which means that compulsive buying behavior can be influenced by the Stray Kids brand ambassador while the rest can be caused by other factors. In addition, it is obtained a simple regression test calculation results in the equation Y = 11,823+ 1.180 X."^^ . "2022-10-05" . . . . . . . . . . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "ILMU KOMUNIKASI, UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . . . . . . . . . "Uliviana"^^ . "Restu H."^^ . "Uliviana Restu H."^^ . . "Deviani"^^ . "Setyorini"^^ . "Deviani Setyorini"^^ . . "ALVIRA NUR"^^ . "MAHARANI"^^ . "ALVIRA NUR MAHARANI"^^ . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "FAKULTAS ILMU SOSIAL DAN ILMU POLITIK"^^ . . . "JURUSAN ILMU KOMUNIKASI"^^ . . . . . . . "PENGARUH BRAND AMBASSADOR STRAY KIDS MELALUI FANSIGN VIDEO CALL 1 ON 1 SHOPEE TERHADAP COMPULSIVE BUYING\r\n(Survei menggunakan model VISCAP pada Fanbase Twitter Stray Kids) (Text)"^^ . . . "PENGARUH BRAND AMBASSADOR STRAY KIDS MELALUI FANSIGN VIDEO CALL 1 ON 1 SHOPEE TERHADAP COMPULSIVE BUYING\r\n(Survei menggunakan model VISCAP pada Fanbase Twitter Stray Kids) (Text)"^^ . . . "PENGARUH BRAND AMBASSADOR STRAY KIDS MELALUI FANSIGN VIDEO CALL 1 ON 1 SHOPEE TERHADAP COMPULSIVE BUYING\r\n(Survei menggunakan model VISCAP pada Fanbase Twitter Stray Kids) (Text)"^^ . . . "PENGARUH BRAND AMBASSADOR STRAY KIDS MELALUI FANSIGN VIDEO CALL 1 ON 1 SHOPEE TERHADAP COMPULSIVE BUYING\r\n(Survei menggunakan model VISCAP pada Fanbase Twitter Stray Kids) (Text)"^^ . . . "PENGARUH BRAND AMBASSADOR STRAY KIDS MELALUI FANSIGN VIDEO CALL 1 ON 1 SHOPEE TERHADAP COMPULSIVE BUYING\r\n(Survei menggunakan model VISCAP pada Fanbase Twitter Stray Kids) (Text)"^^ . . . "PENGARUH BRAND AMBASSADOR STRAY KIDS MELALUI FANSIGN VIDEO CALL 1 ON 1 SHOPEE TERHADAP COMPULSIVE BUYING\r\n(Survei menggunakan model VISCAP pada Fanbase Twitter Stray Kids) (Text)"^^ . . . "PENGARUH BRAND AMBASSADOR STRAY KIDS MELALUI FANSIGN VIDEO CALL 1 ON 1 SHOPEE TERHADAP COMPULSIVE BUYING\r\n(Survei menggunakan model VISCAP pada Fanbase Twitter Stray Kids) (Text)"^^ . . . "PENGARUH BRAND AMBASSADOR STRAY KIDS MELALUI FANSIGN VIDEO CALL 1 ON 1 SHOPEE TERHADAP COMPULSIVE BUYING\r\n(Survei menggunakan model VISCAP pada Fanbase Twitter Stray Kids) (Text)"^^ . . . "PENGARUH BRAND AMBASSADOR STRAY KIDS MELALUI FANSIGN VIDEO CALL 1 ON 1 SHOPEE TERHADAP COMPULSIVE BUYING\r\n(Survei menggunakan model VISCAP pada Fanbase Twitter Stray Kids) (Text)"^^ . . . "PENGARUH BRAND AMBASSADOR STRAY KIDS MELALUI FANSIGN VIDEO CALL 1 ON 1 SHOPEE TERHADAP COMPULSIVE BUYING\r\n(Survei menggunakan model VISCAP pada Fanbase Twitter Stray Kids) (Other)"^^ . . . . . . "PENGARUH BRAND AMBASSADOR STRAY KIDS MELALUI FANSIGN VIDEO CALL 1 ON 1 SHOPEE TERHADAP COMPULSIVE BUYING\r\n(Survei menggunakan model VISCAP pada Fanbase Twitter Stray Kids) (Other)"^^ . . . . . . "PENGARUH BRAND AMBASSADOR STRAY KIDS MELALUI FANSIGN VIDEO CALL 1 ON 1 SHOPEE TERHADAP COMPULSIVE BUYING\r\n(Survei menggunakan model VISCAP pada Fanbase Twitter Stray Kids) (Other)"^^ . . . . . . "PENGARUH BRAND AMBASSADOR STRAY KIDS MELALUI FANSIGN VIDEO CALL 1 ON 1 SHOPEE TERHADAP COMPULSIVE BUYING\r\n(Survei menggunakan model VISCAP pada Fanbase Twitter Stray Kids) (Other)"^^ . . . . . . "PENGARUH BRAND AMBASSADOR STRAY KIDS MELALUI FANSIGN VIDEO CALL 1 ON 1 SHOPEE TERHADAP COMPULSIVE BUYING\r\n(Survei menggunakan model VISCAP pada Fanbase Twitter Stray Kids) (Other)"^^ . . . . . . "PENGARUH BRAND AMBASSADOR STRAY KIDS MELALUI FANSIGN VIDEO CALL 1 ON 1 SHOPEE TERHADAP COMPULSIVE BUYING\r\n(Survei menggunakan model VISCAP pada Fanbase Twitter Stray Kids) (Other)"^^ . . . . . . "PENGARUH BRAND AMBASSADOR STRAY KIDS MELALUI FANSIGN VIDEO CALL 1 ON 1 SHOPEE TERHADAP COMPULSIVE BUYING\r\n(Survei menggunakan model VISCAP pada Fanbase Twitter Stray Kids) (Other)"^^ . . . . . . "PENGARUH BRAND AMBASSADOR STRAY KIDS MELALUI FANSIGN VIDEO CALL 1 ON 1 SHOPEE TERHADAP COMPULSIVE BUYING\r\n(Survei menggunakan model VISCAP pada Fanbase Twitter Stray Kids) (Other)"^^ . . . . . . "PENGARUH BRAND AMBASSADOR STRAY KIDS MELALUI FANSIGN VIDEO CALL 1 ON 1 SHOPEE TERHADAP COMPULSIVE BUYING\r\n(Survei menggunakan model VISCAP pada Fanbase Twitter Stray Kids) (Other)"^^ . . . . . "HTML Summary of #16105 \n\nPENGARUH BRAND AMBASSADOR STRAY KIDS MELALUI FANSIGN VIDEO CALL 1 ON 1 SHOPEE TERHADAP COMPULSIVE BUYING \n(Survei menggunakan model VISCAP pada Fanbase Twitter Stray Kids)\n\n" . "text/html" . . . "Communication (General)" . .