eprintid: 14166 rev_number: 9 eprint_status: archive userid: 588 dir: disk0/00/01/41/66 datestamp: 2025-02-17 03:15:09 lastmod: 2025-02-17 03:15:09 status_changed: 2025-02-17 03:15:09 type: article metadata_visibility: show contact_email: ronny.yudhi@untirta.ac.id creators_name: Mukroman, Iman creators_name: Priana, Ronny Yudhi Septa creators_name: Sulistian, Asri corp_creators: Universitas Sultan Ageng Tirtayasa corp_creators: Fakultas Ilmu Sosial dan Ilmu Politik corp_creators: Program Studi Ilmu Komunikasi title: Tunda Island as a Marine Tourism Destination ispublished: pub subjects: communication-general divisions: FISIP_CD full_text_status: restricted keywords: SWOT, Tourism Destination, Tunda Island abstract: This study was conducted to determine the Tunda Island as a maritime tourismdestination. It wasreviewed by using SWOT analysis. This study uses qualitative research methods with data collection techniques such as interviews, observation, documentation studies, and focus group discussion. Results of research conducted shows that the Island Tunda as a maritime tourist attraction has the power in the form of underwater beauty. Besides,italso hasa big opportunity in terms of strategic location and not far from the center city. But Tunda Island has severalweaknessesin the form of human resource and low tourism awareness, as well as waste problem. The challenges faced byTunda Island is the preservation of underwater parks that can be threatened when many tourists who come and tourism activities. date: 2021-10 date_type: published publication: Jurnal Hostpot volume: 1 number: 2 publisher: Poltekpar Palembang pagerange: 22-29 refereed: TRUE issn: 2776-5237 official_url: https://journal.poltekpar-palembang.ac.id/index.php/jh related_url_url: https://journal.poltekpar-palembang.ac.id/index.php/jh/index referencetext: A.J, Muljadi. 2012. Kepariwisataan dan Perjalanan. Jakarta: PT. Raja Pindo PersadaAnholt, S. (2009).Handbook on Tourism Destination Brandinghttp://www.imagian.com/kuvat/etc_unwto_handbook_tourism_destiationBungin, Burhan. 2015. Komunikasi Pariwisata Tourism Communication, Pemasaran dan Brand Destinasi.Jakarta: Pranadamedia Group.Elizabeth Amanda Maria.2013. Tourism Destination Branding: Analisis Kampanye Komunikasi Pemasaran, Citra Dan Positioning Sabang Sebagai Destinasi Wisata Bahari Internasional.London School Of Public Relations.JakartaHermawan, Kertajaya.2007.On Branding.Bandun: MizanLehouxP,BlakeP&Daudelin,G.(2006).Focusgroupresearchand„„the patient‟sview‟‟.SocialScienceandMedicine,63,2091-2104.Moilanen Teemu, Seppo Rainisto.2009. How To Brand Nations, Cities, and Destination. The United Kingdom: Palgrave Macmillanbranding.pdf.Prisgunanto, Ilham (2006). Komunikasi Pemasaran Stategi dan Taktik dilengkapi analisis SOSTAC & STOP-SIT.Bogor: Ghalia IndahRJPMD Kab.Serang Tahun 2010-2015Thomas Wheelen,David,Hunger J,2010, Manajemen Strategis. Yogyakarta: ANDI citation: Mukroman, Iman and Priana, Ronny Yudhi Septa and Sulistian, Asri (2021) Tunda Island as a Marine Tourism Destination. Jurnal Hostpot, 1 (2). pp. 22-29. ISSN 2776-5237 document_url: https://eprints.untirta.ac.id/14166/1/23