eprintid: 13222
rev_number: 11
eprint_status: archive
userid: 502
dir: disk0/00/01/32/22
datestamp: 2023-10-31 16:04:49
lastmod: 2023-10-31 16:04:49
status_changed: 2023-10-31 16:04:49
type: conference_item
metadata_visibility: show
creators_name: Ganika, Gerry
creators_name: Sanusi, Fauji
creators_id: 198205172006041003
creators_id: 196008262003121001
contributors_type: http://www.loc.gov/loc.terms/relators/AUT
contributors_type: http://www.loc.gov/loc.terms/relators/AUT
contributors_name: Ganika, Gerry
contributors_name: Sanusi, Fauji
contributors_id: 198205172006041003
contributors_id: 196008262003121001
corp_creators: UNIVERSITAS SULTAN AGENG TIRTAYASA
corp_creators: FAKULTAS EKONOMI DAN BISNIS
corp_creators: MANAJEMEN
title: Mapping of Processed Food Product Innovation on Small and Medium Enterprises in Banten
ispublished: pub
subjects: HD28
subjects: HD61
divisions: Managemen
full_text_status: none
pres_type: paper
keywords: SME’s Mapping, Quantified-SWOT Analysis, Multiple-Attribute Decision Making, SWOT Matrix, Internal Factor Evaluation, External Factor Evaluation
note: The purpose of this study is to create a mapping of small and medium enterprises (SMEs) based on their internal innovation and external conditions. The model used for mapping is Quantified-SWOT analysis by adopting the concept of Multiple-Attribute Decision Making (MADM) to simplify complex problems so analysis can be carried out on several companies simultaneously. This model was tested using case study on 60 SMEs of processed food products in Lebak and Serang District, Banten. Results show that product innovation internal factors (IFE) at the observed SMEs has a value of 2.67 (on 5 scales), and external factors (EFE) that support their development are 2.51 (on 5 scales), which are both values in a weak category. However, the overall position of SMEs in the SWOT matrix coordinate is [0.122; -0.288] which located in quadrant III. It can be interpreted that SMEs are still in a weak condition and require diversification strategies. This study also provides several recommendations to improve innovation capabilities both internally and externally. Based on Weighted Value Analysis, the priority recommendations are in improving on internal side of SMEs, which are production process innovation and increasing access to the internet, while from the external side (for the government) priority recommendations are developing a market information system for SMEs, and lowering loan interest rate policy to be more pro-SMEs-oriented.
abstract: The purpose of this study is to create a mapping of small and medium enterprises (SMEs) based on their internal innovation and external conditions. The model used for mapping is Quantified-SWOT analysis by adopting the concept of Multiple-Attribute Decision Making (MADM) to simplify complex problems so analysis can be carried out on several companies simultaneously. This model was tested using case study on 60 SMEs of processed food products in Lebak and Serang District, Banten. Results show that product innovation internal factors (IFE) at the observed SMEs have a value of 2.67 (on 5 scales), and external factors (EFE) that support their development are 2.51 (on 5 scales), which are both values in a weak category. However, the overall position of SMEs in the SWOT matrix coordinate is [0.122; -0.288] which located in quadrant III. It can be interpreted that SMEs are still in a weak condition and require diversification strategies. This study also provides several recommendations to improve innovation capabilities both internally and externally. Based on Weighted Value Analysis, the priority recommendations are in improving on internal side of SMEs, which are production process innovation and increasing access to the internet, while from the external side (for the government) priority recommendations are developing a market information system for SMEs, and lowering loan interest rate policy to be more pro-SMEs-oriented.
date: 2021-03-04
date_type: published
volume: 9
event_title: Joint proceedings of the 2nd and the 3rd International Conference on Food Security Innovation (ICFSI 2018-2019)
event_location: Indonesia
event_dates: 2018 - 2019
event_type: conference
id_number: doi:10.2991/absr.k.210304.020
refereed: TRUE
issn: 2468-5747
book_title: Joint proceedings of the 2nd and the 3rd International Conference on Food Security Innovation (ICFSI 2018-2019)
official_url: https://doi.org/10.2991/absr.k.210304.020
related_url_url: https://www.atlantis-press.com/proceedings/icfsi-19/125953518
related_url_type: pub
funders: ISDB
citation:   Ganika, Gerry and Sanusi, Fauji  (2021) Mapping of Processed Food Product Innovation on Small and Medium Enterprises in Banten.  In: Joint proceedings of the 2nd and the 3rd International Conference on Food Security Innovation (ICFSI 2018-2019), 2018 - 2019, Indonesia.