Muhamad Nirwan, Jodi (2022) STRATEGIBADAN NARKOTIKA NASIONAL PROVINSI BANTEN DALAM PROSES SISTEM MEDIA SOSIAL. S1 thesis, Fakultas Ilmu Sosial Dan Ilmu Politik.
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STRATEGI BADAN NARKOTIKA NASIONAL PROVINSI BANTEN DALAM PROSES SISTEM MEDIA SOSIAL.pdf Restricted to Registered users only Download (1MB) |
Abstract
Strategi Badan Narkotika Nasional Provinsi Banten untuk mencegah peredaran narkotika dalam proses sistem media sosial. Tujuan penelitian untuk mengetahui pemanfaatan media sosial sebagai strategi membangun citra melalui digital influencer hubungan bagaimana strategi membangun citra divisi corporate communication pada badan narkotika.Jenis penelitian ini adalah data kualitatif, dengan pendekatan kualitatif yaitu data yang tidak berupa angka-angka melainkan uraian dalam bentuk kalimat.Data yang digunakan data primer dengan didukung data sekunder dan analisis menggunakan analisis kualitatif.Hasil penelitian menjelaskan komponen-komponen strategi public relations.strategi dan upaya yang dilakukan oleh badan narkotika nasional provinsi banten dalam proses sistem media sosial yang hanya dilakukan oleh divisi digital corporate melalui digital influencer padahal media sosial memiliki bermacam-macam jenis platform digital yang bisa menjadi strategi badan narkotika nasional provinsi banten saat ini.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Strategy of the Banten Province National Narcotics Agency to prevent narcotics trafficking in the process of the social media system. The purpose of the study was to determine the use of social media as a strategy to build an image through digital influencers, how to build an image strategy for the corporate communication division of the narcotics agency. This type of research is qualitative data, with a qualitative approach, namely data that is not in the form of numbers but descriptions in the form of sentences. The data used are primary data supported by secondary data and analysis using qualitative analysis. The results of the study explain the components of a public relations strategy. the strategies and efforts made by the national narcotics agency of Banten province in the process of the social media system which is only carried out by the digital corporate division through digital influencers even though social media has various types of digital platforms that can become the strategy of the national narcotics agency of Banten province at this time. | |||||||||
| Uncontrolled Keywords: | Kata kunci: Strategi Badan Narkotika Nasional, Provinsi banten, Media Sosial Keyword : national narcotics agency strategy, banten province, social media. | |||||||||
| Subjects: | Communication > Communication (General) | |||||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi | |||||||||
| Depositing User: | Perpustakaan FISIP | |||||||||
| Date Deposited: | 13 Apr 2023 10:40 | |||||||||
| Last Modified: | 13 Apr 2023 10:40 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/9841 |
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