Hasanah, Nur and Kurniawati, Rd Nia Kania and Jaiz, Muhammad (2021) STRATEGI MARKETING KOMUNIKASI ONLINE WEDDING ORGANIZER RIKKAMAKEUP DI MEDIA SOSIAL FACEBOOK. S1 thesis, Fakultas Ilmu Sosial Dan Ilmu Politik.

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Abstract

ABSTRAK NUR HASANAH. NIM. 6662140414. Skripsi Strategi Marketing Komunikasi Online Wedding Organizer Rikkamakeup Di Media Sosial Facebook. Pembimmbing I : Dr.Rd. NIA KANIA KURNIAWATI, S.I.P, M.Si. dan Pembimbing II : MUHAMMAD JAIZ, S.Sos., M.Pd Dalam era modern seperti sekarang persaingan bisnis wedding orgaizer sangatlah tinggi, untuk dapat bersaing dengaan wedding organizer yang lain maka wedding organizer rikkamakeup menggunakan media sosial facebook untuk mempromosikan jasanya. Dalam penelitian ini peneliti menggunakaan metode penelitiaan kualitatif, tujuannya ialah untuk mengetahui bagaimanaa proses share, optimize, manage, dan engage dari weding organizer rikkamakeup, selain itu agar informasi yang di peroleh oleh peneliti lebih dalam lagi. Strategi marketing komunikasi online dari wedding organizer rikkamakeup sangatlah menentukan keberhasilan bisnis sepertihalnya wedding orrganizer rikkamakeup yang dapat dikenal oleh konsumen melalui media sosial facebook. Kegiaataann promosi yang dilakukan oleh wedding organizer rikkaamakeup di akun media sosiaal facebooknyaa ialah membagikan konten seperti (foto, video, dan siaran langsung) membuat captions agar konten yang dibagikan lebih menarik. Kata kunci: strategi marketing komunikasi online wedding organizer rikkamakeup di media sosial facebook ABSTRACT NUR HASANAH. NIM. 6662140414. Skripsi Online Communication Strategy Marketing Wedding Organizer Rikkamakeup On Media Sosial Facebook. Advisor I : Dr.Rd. NIA KANIA KURNIAWATI, S.I.P, M.Si. Advisor II : MUHAMMAD JAIZ, S.Sos., M.Pd abbIn this modern era, the competition of Wedding Organizer business is high. In order to compete with the other relevant businesses, RikkaMakeup Wedding Organizer uses Facebook as a Social Media to promote their services. In this research, the researcher used qualitative research method. The aim of the research is to find out how the RikkaMakeup Wedding Organizer process the share, optimize, manage, and engage for the researcher acquires the in-depth information. Online marketing communication strategy of RikkaMakeup Wedding Organizer really determines the success of the business. Hence, RikkaMakeup Wedding Organizer acknowledged by the consumer through Social Media Facebook. Online marketing communication strategy of RikkaMakeup Wedding Organizer really determines the success of the business. Hence, RikkaMakeup Wedding Organizer acknowledged by the consumer through Social Media Facebook. Keyword: RikkaMakeup wedding organizer online marketing communication strategy on Social Media Facebook

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