Widyastuti, Nurprapti Wahyu and Abdelrahman, Abdelrahman Ali and Fauziah, Fazalika Zalmiati Fulfillment of Information Needs Through Campaigns and Social Marketing Communications for Covid-19 Vaccines. In: Strengthening Communication Collaboration for Social Harmony. ISKI, Indonesia. (In Press)

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Abstract

ABSTRACT The high need for information related to covid-19 vaccination makes young people have a preference for seeking information on COVID-19 vaccination through social media. On the other hand, the Indonesian Ministry of Health continues to communicate and educate through the COVID-19 vaccination campaign through its official social media. The purpose of this study is to find out how much effects of social marketing communications and messages from the Ministry of Health's covid-19 vaccination campaign through social media to fulfill the information needs of covid-19 vaccination among teenagers aged 18-25 years in East Jakarta.This study uses a survey method with a total of 100 respondents from the age group of 18-25 years in East Jakarta and analyzed by multiple linear regression. The results showed that the variables of Context, Communication, Collaboration, Connection and Campaign Message simultaneously had a significant and positive effect on the Fulfillment of Information Needs by 79.4%. Keywords : Social Marketing Communication, Social Media, Message of Campaign, Covid- 19 Vaccination, Multiple Linear Regression

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