Stimulus-Organism-Response Dalam Memprediksi Keputusan Partisipasi Wanita Untuk Aktif Dalam Kegiatan Urban Farming Selama Pademi Covid-19

Authors

  • Farah Putri Wenang Lusianingrum Fakultas Ekonomi dan Bisnis, Universitas Sultan Ageng Tirtayasa, Indonesia
  • Widya Nur Bhakti Pertiwi Fakultas Ekonomi dan Bisnis, Universitas Sultan Ageng Tirtayasa, Indonesia

Abstract

Pandemi COVID-19 memperparah kerawanan pangan di pusat-pusat perkotaan karena terganggunya rantai pasokan pangan. Urban farming dinilai menjadi solusi yang baik untuk memperbaiki kondisi tersebut. Namun, terjadi kesenjangan keterlibatan wanita dalam kegiatan urban farming. Jadi, studi ini bertujuan untuk menjelaskan mekanisme psikologi keputusan partisipasi wanita untuk aktif dalam urban farming di Kampung Ramanuju Baru, Cilegon dengan Stimulus-Organism-Response. Studi ini memakai pendekatan kuantitatif explanatory research dan analisis data dengan SEM PLS aplikasinya yaitu Warp PLS 7.0. Faktor sosial (stimulus) berhasil sebagai prediktor yang memberikan pengaruh kepada motivasi (organism). Selanjutnya, motivasi (organism) ini akan berpengaruh terhadap keputusan partisipasi (respon) wanita untuk aktif dalam urban farming di Kampung Ramanuju Baru, Cilegon.

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Published

2021-11-15

Issue

Vol. 5 No. 2 (2021): Volume 5, Nomor 2, Desember 2021 (ongoing)

Section

Articles

License

Copyright (c) 2021 Farah Putri Wenang Lusianingrum dan Widya Nur Bhakti Pertiwi

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