Purbohastuti, Arum PENGAYAAN E-COMMERCE VISUAL MERCHANDISING UNTUK PRODUK UMKM ANSOR RITEL KABUPATEN SERANG. PENGAYAAN E-COMMERCE VISUAL MERCHANDISING UNTUK PRODUK UMKM ANSOR RITEL KABUPATEN SERANG, 4 (4).

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Abstract

Number of Micro, Small and Medium Enterprises (MSMEs) in Serang Regency in this October 2020 has broken through the 25,000 mark, it has increased previously, at the beginning of 2020, it had only reached 16,000 MSMEs. Banten Province Ansor Youth Movement as a youth mass organization largest in Banten Province captures the potential of youth engaged in the field of MSMEs are very appropriate to be an alternative to economic empowerment as well as Wrong One thing that GP Ansor does is by creating young entrepreneurs through retail Ansor SMEs. Through retail Ansor SMEs, it is hoped that they can build an ecosystem for Ansor members, especially Serang district. But in this digital era, retail Ansor needs skills to presenting products that attract consumers, where sales are made offline and online. The purpose of this activity is to improve the HR skills of retail Ansor MSME actors to make product design displays to attract consumers' interest and improve the HR skills of MSME actors assisted by retail Ansor in the technique of photographing products with the help of visual merchandising tools to attract consumer interest. This is why it is so important to do assistance from the Universities using the . method visual merchandising e-commerce mentoring and training. The result of this activity is that young entrepreneurs of retail Ansor SMEs are able to use mini visual merchandisingphoto studio tools. Keywords: Mentoring, Human Resources Skills, e-commerce, visual merchandising and Retail Ansor SMEs in Serang distric.

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