Hartono, Tri Ardi (2026) ANALISIS FAKTOR PRODUK, JAMINAN, DAN DAYA TANGGAP TERHADAP KEPUASAN PELANGGAN DENGAN MENGGUNAKAN METODE REGRESI LINEAR DI PT TELAGA MEDIKA SOLUSINDO. S1 thesis, Fakultas Teknik Universitas Sultan Ageng Tirtayasa.
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Abstract
Customer satisfaction is an important indicator in evaluating a company’s success in delivering high-quality products and services, particularly in medical device distribution companies. PT Telaga Medika Solusindo, as a medical device distributor, faces several issues, including declining sales, discrepancies in product quantity and completeness, as well as constraints in service speed and accuracy. This study aims to analyze the effects of product, assurance, and responsiveness factors on customer satisfaction at PT Telaga Medika Solusindo. The research employed a quantitative method with a survey approach, using questionnaires as the data collection instrument and linear regression as the data analysis method. The results indicate that, partially, the product, assurance, and responsiveness variables have a significant effect on customer satisfaction, and simultaneously, these three variables also have a significant effect on customer satisfaction (H4 accepted). The multiple linear regression model obtained is expressed by the equation Y = 1.338 + 0.337 X₁ + 0.386 X₂ + 0.XXX X₃.
| Item Type: | Thesis (S1) | ||||||
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| Additional Information: | Kepuasan pelanggan merupakan indikator penting dalam menilai keberhasilan perusahaan dalam memberikan produk dan layanan yang berkualitas, khususnya pada perusahaan distributor alat kesehatan. PT Telaga Medika Solusindo sebagai perusahaan distributor alat kesehatan menghadapi permasalahan berupa penurunan penjualan, ketidaksesuaian jumlah dan kelengkapan barang, serta kendala dalam kecepatan dan ketepatan pelayanan kepada pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh faktor produk, jaminan, dan daya tanggap terhadap kepuasan pelanggan di PT Telaga Medika Solusindo. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan survei, menggunakan kuesioner sebagai instrumen pengumpulan data serta regresi linear sebagai metode analisis data. Hasil penelitian menunjukkan bahwa secara parsial variabel produk, jaminan, dan daya tanggap berpengaruh signifikan terhadap kepuasan pelanggan, serta secara simultan ketiga variabel tersebut juga berpengaruh signifikan terhadap kepuasan pelanggan (H4 diterima). Model regresi linear berganda yang diperoleh dinyatakan dalam persamaan Y = 1.338 + 0.337 X₁ + 0.386 X₂. | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management L Education > L Education (General) Communication > Communication (General) |
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| Divisions: | 03-Fakultas Teknik > 26201-Jurusan Teknik Industri | ||||||
| Depositing User: | Tri Ardi Hartono | ||||||
| Date Deposited: | 18 Feb 2026 04:39 | ||||||
| Last Modified: | 18 Feb 2026 04:39 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/58576 |
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