PENGARUH FLASH SALE, FEAR OF MISSING OUT (FOMO) DAN GAYA HIDUP BERBELANJA TERHADAP PERILAKU PEMBELIAN IMPULSIF DALAM PERSPEKTIF EKONOMI ISLAM (Studi Kasus Pada Generasi Z di Provinsi Banten)

RAHMAT, MUHAMMAD FATURRAHMAN RIFAI (2026) PENGARUH FLASH SALE, FEAR OF MISSING OUT (FOMO) DAN GAYA HIDUP BERBELANJA TERHADAP PERILAKU PEMBELIAN IMPULSIF DALAM PERSPEKTIF EKONOMI ISLAM (Studi Kasus Pada Generasi Z di Provinsi Banten). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

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Abstract

The rapid development of the internet and information has brought significant changes in shopping practices. This undoubtedly impacts Indonesian society, including Gen Z in Banten Province, which can lead to impulsive purchases. Three factors are suspected to influence impulsive buying behavior: flash sales, fear of missing out, and shopping lifestyle. The purpose of this study is to determine the effect of flash sales, fear of missing out, and shopping lifestyle on impulsive buying behavior from an Islamic economic perspective. The method used is a quantitative descriptive approach utilizing primary and secondary data. The sampling technique is a non-probability sampling method with a purposive sampling approach. The population of this study is Generation Z in Banten Province. Data were collected through questionnaires distributed to 100 Generation Z e-commerce users in Banten Province who met the criteria. The results of this study indicate a positive and significant influence of flash sales, fear of missing out and shopping lifestyle and impulsive buying behavior in Generation Z in Banten Province, both partially and simultaneously. From an Islamic economic perspective, these three phenomena must still follow sharia principles, so that consumers are required to be rational, simple, and responsible and avoid waste so that consumption activities bring benefits in accordance with the maqashid sharia and avoid harm. Keywords: Flash Sale, Fear of Missing Out, Shopping Lifestyle, Impulse Buying Behavior, Islamic Economic Perspective.

Item Type:

Thesis (S1)

Contributors:

Contribution	Contributors	NIP/NIM
Thesis advisor	Said, Syihabudin	196701102002121001
Thesis advisor	Atiah, Isti Nuzulul	198805022018032001

Additional Information:

Perkembangan internet dan informasi yang semakin pesat membuat perubahan besar dalam cara berbelanja. Hal ini tentu saja membuat masyarakat indonesia tak terkecuali generasi z di provinsi banten juga terkena dampaknya yang bisa membuat mereka melakukan pembelian secara impulsif. Ada tiga faktor yang diduga mempengaruhi perilaku pembelian impulsif, diantaranya flash sale, Fear Of Missing Out dan gaya hidup berbelanja. Tujuan penelitian ini untuk mengetahui pengaruh flash sale, Fear Of Missing Out dan gaya hidup berbelanja terhadap perilaku pembelian impulsif dalam perspektif ekonomi islam. Metode yang digunakan adalah pendekatan deskriptif kuantitatif dengan memanfaatkan data primer dan sekunder. Teknik pengambilan sampel dilakukan melalui metode non-probability sampling dengan pendekatan purposive sampling. Populasi penelitian ini yaitu generasi Z di provinsi banten. Data dikumpulkan melalui penyebaran kuesioner kepada 100 responden generasi Z pengguna e-commerce di Provinsi Banten yang memenuhi kriteria. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif dan signifikan flash sale, Fear Of Missing Out dan gaya hidup berbelanja terhadap perilaku pembelian impulsif pada generasi Z di provinsi banten. Baik secara parsial maupun simultan. Dalam perspektif ekonomi Islam, ketiga fenomena tersebut harus tetap mengikuti prinsip syariah, sehingga konsumen dituntut untuk bersikap rasional, sederhana, dan bertanggung jawab serta menghindari pemborosan agar aktivitas konsumsi membawa kemaslahatan sesuai dengan maqashid syariah dan terhindar dari kemudharatan. Kata Kunci: Flash Sale, Fear of Missing Out, Gaya Hidup Berbelanja, Perilaku Pembelian Impulsif, Perspektif Ekonomi Islam.

Subjects:

H Social Sciences > HB Economic Theory
T Technology > T Technology (General)

Divisions:

05-Fakultas Ekonomi dan Bisnis
05-Fakultas Ekonomi dan Bisnis > Program Sarjana Ekonomi Syariah

Depositing User:

muhammad faturrahman rifai rahmat

Date Deposited:

21 Feb 2026 13:58

Last Modified:

21 Feb 2026 13:58

URI:

http://eprints.untirta.ac.id/id/eprint/57418

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