SEKARWATI, NIMAS (2026) STRATEGI PENGEMBANGAN EKOWISATA MANGROVE PANCER DI KAWASAN PANTAI GOPE KECAMATAN KASEMEN KOTA SERANG. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Mangrove ecotourism plays an important role in preserving coastal ecology while improving the welfare of local communities. This study aims to identify internal and external factors that influence the development of Pancer Mangrove Ecotourism in the Gope Beach Area, Serang City, and to formulate appropriate strategies to increase the attractiveness and sustainability of the area. The method used is descriptive research with a mixed methods approach focusing on qualitative data, through observation, interviews with managers, communities, and local governments, as well as questionnaires for visitors. The analysis was conducted using IFE, EFE, SWOT, IE, and QSPM matrices. The results of the study show that the main strengths of the area lie in its natural beauty, mangrove ecosystem diversity, and strategic location, while its weaknesses include limited facilities, suboptimal road access, and minimal promotion. Externally, opportunities include the trend of nature-based tourism and the potential for collaboration with educational institutions, while threats include abrasion, pollution, extreme weather, and competition with other destinations. Based on the QSPM analysis, the recommended priority strategy is to “Hold and Maintain” through infrastructure improvement, strengthening digital promotion, and actively involving the community in management and conservation. In conclusion, the development of Pancer Mangrove Ecotourism requires synergy between the government, managers, thecommunity, and academics in order to develop into a competitive and sustainable leading ecotourism destination. Keywords: Mangrove ecotourism, Gope Beach, Development strategies, Sustainability
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Ekowisata mangrove memiliki peran penting dalam menjaga ekologi pesisir sekaligus meningkatkan kesejahteraan masyarakat lokal. Penelitian ini bertujuan mengidentifikasi faktor internal dan eksternal yang memengaruhi pengembangan Ekowisata Mangrove Pancer di Kawasan Pantai Gope, Kota Serang, serta merumuskan strategi yang tepat untuk meningkatkan daya tarik dan keberlanjutan kawasan. Metode yang digunakan adalah penelitian deskriptif dengan pendekatan mixed methods berfokus pada kualitatif, melalui observasi, wawancara dengan pengelola, masyarakat, dan pemerintah daerah, serta kuesioner kepada pengunjung. Analisis dilakukan dengan Matriks IFE, EFE, SWOT, IE, dan QSPM. Hasil penelitian menunjukkan kekuatan utama kawasan terletak pada keindahan alam, keanekaragaman ekosistem mangrove, dan lokasi strategis, sementara kelemahannya meliputi keterbatasan fasilitas, akses jalan yang belum optimal, dan promosi yang minim. Dari sisi eksternal, peluang berupa tren wisata berbasis alam dan potensi kerja sama dengan institusi pendidikan, sedangkan ancaman mencakup abrasi, pencemaran, cuaca ekstrem, dan persaingan dengan destinasi lain. Berdasarkan analisis QSPM, strategi prioritas yang direkomendasikan adalah “bertahan dan mempertahankan” melalui peningkatan infrastruktur, penguatan promosi digital, serta pelibatan aktif masyarakat dalam pengelolaan dan konservasi. Kesimpulannya, pengembangan Ekowisata Mangrove Pancer membutuhkan sinergi antara pemerintah, pengelola, masyarakat, dan akademisi agar dapat berkembang menjadi destinasi ekowisata unggulan yang kompetitif dan berkelanjutan. Keywords: Ekoturisme mangrove, Pantai Gope, Strategi pengembangan, Keberlanjutan | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
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| Depositing User: | NIMAS SEKARWATI | |||||||||
| Date Deposited: | 19 Jan 2026 03:08 | |||||||||
| Last Modified: | 19 Jan 2026 03:08 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/57272 |
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