Mochamad Zildan, Dwiarta (2026) PENGARUH HUBUNGAN JANGKA PANJANG DAN BERBAGI INFORMASI TERHADAP KINERJA USAHA DENGAN KEUNGGULAN BERSAING SEBAGAI VARIABEL INTERVENING (Kasus Pada Restoran di Kabupaten Tangerang). S1 thesis, Universitas Sultan Ageng Tirtayasa.
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Abstract
This study aims to analyze the influence of long-term relationships and information sharing on the business performance of restaurants in Tangerang Regency, with competitive advantage as an intervening variable. Using a quantitative approach, data were collected through questionnaires from 85 arestaurant owners or managers. The data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique. The results show that long-term relationships and information sharing have a positive and significant effect, both directly on business performance and indirectly through competitive advantage. Competitive advantage is proven to act as a partial mediator in this relationship. These findings confirm that effective supply chain management practices can create a competitive edge, which in turn enhances business performance. This research provides important implications for restaurant managers to build sustainable partnerships with suppliers and implement effective information systems to improve their competitiveness and business sustainability.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini bertujuan untuk menganalisis pengaruh hubungan jangka panjang dan berbagi informasi terhadap kinerja usaha restoran di Kabupaten Tangerang, dengan keunggulan bersaing sebagai variabel intervening. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan melalui kuesioner kepada 85 pemilik atau pengelola restoran. Data dianalisis menggunakan Structural Equation Modeling (SEM) dengan teknik Partial Least Squares (PLS). Hasil penelitian menunjukkan bahwa hubungan jangka panjang dan berbagi informasi berpengaruh positif dan signifikan, baik secara langsung terhadap kinerja usaha maupun secara tidak langsung melalui keunggulan bersaing. Keunggulan bersaing terbukti berperan sebagai mediator parsial dalam hubungan ini. Temuan ini mengonfirmasi bahwa praktik manajemen rantai pasok yang efektif dapat menciptakan keunggulan kompetitif, yang pada akhirnya meningkatkan kinerja usaha. Penelitian ini memberikan implikasi penting bagi pengelola restoran untuk membangun kemitraan berkelanjutan dengan pemasok dan mengimplementasikan sistem informasi yang efektif guna meningkatkan daya saing dan keberlanjutan usaha. | |||||||||
| Uncontrolled Keywords: | Hubungan Jangka Panjang, Berbagi Informasi, Keunggulan Bersaing dan Kinerja Usaha Term Relationship, Information Sharing, Competitive Advantage and Bussiness Performance | |||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > 61201-Program Sarjana Manajemen |
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| Depositing User: | Mochamad Zildan Dwiarta | |||||||||
| Date Deposited: | 14 Jan 2026 03:11 | |||||||||
| Last Modified: | 14 Jan 2026 03:11 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/57136 |
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