Sabalqish, Aura Sea (2025) STRATEGI PENGEMBANGAN USAHATANI ANGGREK VANDA DOUGLAS DI KELOMPOK TANI PARAKAN JAYA KOTA TANGERANG SELATAN. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The aim of this study is to formulate appropriate strategies to enhance the sustainability and productivity of orchid farming in urban areas. The research, entitled “Development Strategy of Vanda Douglas Orchid Farming in Parakan Jaya Farmer Group, South Tangerang City,” was conducted from September to November 2025 in Parakan Jaya Farmer Group, Pamulang District, South Tangerang City. The study was motivated by the decline in orchid production and limited cultivation land due to urbanization, which threaten the sustainability of the Vanda Douglas orchid as a local icon. The research applied a qualitative approach with a case study design supported by quantitative analysis using SWOT, IFE, EFE, IE, and QSPM matrices. Data were collected through interviews, observations, and questionnaires involving 11 respondents consisting of the group leader and members. The results showed that the internal factors of the farmer group are dominated by product quality, member experience, and strategic location, while the main weaknesses include limited capital and marketing management. External factors indicate opportunities from high market demand and government support, along with threats from land conversion and increasing competition. Based on the QSPM analysis, the most prioritized strategy is to improve the quality and productivity of orchids (TAS = 6.27). These strategies are expected to increase competitiveness and sustainability of the orchid agribusiness in South Tangerang.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini bertujuan merumuskan strategi peningkatan keberlanjutan dan produktivitas budidaya anggrek pada kawasan pertanian perkotaan. Riset dilakukan pada September–November 2025 di Kelompok Tani Parakan Jaya yang berlokasi di Kecamatan Pamulang. Latar penelitian didorong oleh penurunan produksi anggrek dan keterbatasan lahan akibat urbanisasi, yang berisiko mengancam keberlanjutan anggrek Vanda Douglas sebagai ikon lokal. Pendekatan yang digunakan adalah studi kasus kualitatif, didukung analisis faktor strategi menggunakan matriks evaluasi internal (Matriks IFE) dan eksternal (Matriks EFE), pemetaan posisi usaha (Matriks IE), pencocokan strategi (Matriks SWOT), serta penentuan prioritas strategi (QSPM). Data dikumpulkan melalui wawancara, observasi, dan kuesioner terhadap 11 responden (ketua dan anggota). Hasil menunjukkan kekuatan utama kelompok adalah kualitas produk, pengalaman anggota, dan lokasi strategis, sedangkan kelemahan dominan pada modal dan manajemen pemasaran. Peluang terbesar berasal dari permintaan pasar tanaman hias yang tinggi serta dukungan program daerah, sementara ancaman utama berupa konversi lahan dan kompetisi sentra luar daerah dengan biaya input lebih rendah. Analisis QSPM menempatkan strategi peningkatan kualitas dan produktivitas anggrek sebagai prioritas utama (TAS = 6,27), disusul penguatan relasi pembeli tetap. Strategi ini diharapkan memperkuat daya saing agribisnis florikultura urban di Tangerang Selatan. | |||||||||
| Subjects: | Q Science > QH Natural history Q Science > QK Botany S Agriculture > S Agriculture (General) S Agriculture > SB Plant culture |
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| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
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| Depositing User: | Aura Sea Salbaqish | |||||||||
| Date Deposited: | 01 Dec 2025 06:54 | |||||||||
| Last Modified: | 01 Dec 2025 06:54 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/56381 |
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