Rismala, Rismala (2025) PERENCANAAN STRATEGI HUMAS RUMAH SAKIT DALAM MENINGKATKAN PROMOSI KESEHATAN TB RO (TUBERKULOSIS RESISTEN OBAT) DI DAERAH RURAL (STUDI KASUS DI RSUD MALINGPING). S1 thesis, Universitas Sultan Ageng Tirtayasa.
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Abstract
Rismala. NIM 6662180071. Skripsi. Perencanaan Strategi Humas Rumah Sakit Dalam Meningkatkan Promosi Kesehatan TB RO (Tuberkulosis) di Daerah Rural (STUDI KASUS DI RSUD MALINGPING) Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Univeritas Sultan Ageng Tirtayasa 2024. Pembimbing I: Iman Mukhroman, S.Sos, M.Si dan Pembimbing II: Husnan Nurjuman, S.Ag.M.Si Pelayanan publik merupakan salah satu bagian dari capaian sasaran pemerintah yang menghendaki terwujudnya masyarakat yang mandiri dan sejahtera. Perencanaan Strategi Humas Rumah Sakit Dalam Meningkatkan Promosi Kesehatan TB RO (Tuberkulosis) di Daerah Rural (STUDI KASUS DI RSUD MALINGPING). TB-RO (Tuberkulosis) merupakan suatu kondisi sulit dalam melakukan kehidupan dan diperlukan kemampuan untuk menghadapi kondisi tersebut. Peneliti menggunakan pendekatan penelitian kualitatif dalam proses penelitian “Strategi Humas dalam meningkatkan promosi kesehatan TB RO (Tuberkulosis) di RSUD Malingping”. Paradigma yang digunakan dalam penelitian ini yaitu paradigma postpositivisme. Hasil penelitian ini mengenai Perencanaan Strategi Humas Rumah Sakit Dalam Meningkatkan Promosi Kesehatan TB RO (Tuberkulosis) di Daerah Rural (STUDI KASUS DI RSUD MALINGPING) dengan mengembangkan teori Ronald Smith, mengatur perhatian pertama pendidik kesehatan pada outcome dan memulai proses perencanaan pendidikan kesehatan dengan melihat outcome yang diinginkan yaitu kualitas hidup yang baik. Hasil yang di inginkan dalam penelitian ini untuk kedepannya yaitu dapat berpengaruh dalam masyarakat mengenai pentingnya menjaga Kesehatan, seperti slogan yang biasa kita dengar yaitu “Mencegah Lebih Baik Dari Pada Mengobati” terkhusus di Daerah Rural ini. Promosi Kesehatan, TB RO, Malingping, Public Relations
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Public services are one part of achieving the government's targets which aim to create an independent and prosperous society. Hospital Public Relations Planning Strategy in Improving TB RO (Tuberculosis) Health Promotion in Rural Areas (CASE STUDY AT MALINGPING HOSPITAL). TB-RO (Tuberculosis) is a difficult condition in living life and the ability to deal with this condition is needed. Researchers used a qualitative research approach in the research process "Public Relations Strategy in improving TB RO (Tuberculosis) health promotion at Malingping District Hospital". The paradigm used in this research is the postpositivism paradigm. The results of this research are regarding Hospital Public Relations Strategy Planning in Improving TB RO (Tuberculosis) Health Promotion in Rural Areas (CASE STUDY AT MALINGPING RSUD) by developing the theory of Ronald Smith, model sets health educators' first attention to outcomes and begins the health education planning process by looking at the desired outcome, namely a good quality of life. The desired result in this research for the future is that it can influence society regarding the importance of maintaining health, such as the slogan we usually hear, namely "Prevention is Better than Cure", especially in rural areas. Health Promotion, TB RO, Malingping, Public Relations. | |||||||||
| Uncontrolled Keywords: | Promosi Kesehatan, TB RO, Malingping, Public Relations Health Promotion, TB RO, Malingping, Public Relations. | |||||||||
| Subjects: | Communication > Public Relations Science | |||||||||
| Depositing User: | Rismala Rismala | |||||||||
| Date Deposited: | 08 Jan 2026 03:52 | |||||||||
| Last Modified: | 08 Jan 2026 03:52 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/56283 |
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