zahra, syafiq khatama (2024) PENGARUH PERILAKU KONSUMEN DAN RELIGIUSITAS TERHADAP KEPUTUSAN PEMBELIAN DALAM PERSPEKTIF EKONOMI SYARIAH. (STUDI KASUS PADA RUMAH POTONG AYAM MANG ARIP). S1 thesis, Universitas Sultan Ageng Tirtayasa.
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Abstract
The demand for chicken meat tends to increase every year. The consumption of purebred chicken meat is increasing due to the increasing population, hence the increasing need for foodstuffs derived from animals, especially meat. The slaughter of livestock before consumption in Islam has been regulated in the Qur'an and As-Sunnah, animals that are slaughtered not in the name of Allah SWT become haram law to eat. Of course, this needs to be considered because of the increasingly complex types of food that according to some people are considered modern and meet health requirements, but it is unclear whether it is halal or haram because of uncertainty in the slaughter process. Food that enters a person's body affects a person's behavior and tends to influence purchasing decisions. But until now, Mang Arip chicken slaughterhouse has been in accordance with Islamic law. This study aims to determine the effect of behavior and religiosity on purchasing decisions in the perspective of Islamic economics at Mang Arip slaughterhouse. This study uses nonprobality sampling with the Accidental sampling method to determine the research sample. The sample in this study amounted to 102 respondents. The data collection technique used a questionnaire with Likert scale measurements. From the results of calculations using IBM SPSS Statistics 26.0, the results of this study indicate that in a partial test (t test) states that the consumer behavior variable has a tcount> ttable value, namely 6.473 < 1.660 and a significance value of 0.000 < 0.05, meaning that the consumer behavior variable has a partially significant effect on the purchasing decision variable, the Religiosity variable has a tcount> ttable value, namely 7.093> 1.660 and a significance value of 0.000 < 0.05, meaning that the Religiosity variable has a partially significant effect on the purchasing decision variable. The results of the study simultaneously (Test f) have a value of fcount> ftabel, namely 106.79> 3.09, meaning that the variables of consumer behavior and religiosity simultaneously have an influence on the variable purchase decision of mang arip chicken, and the results of R square of 0.683 or 68.3% which shows the influence of the variables of consumer behavior and religiosity (X) contributes to the variable purchase decision (Y) by 68.3%. While the remaining 31.7% is caused by other factors not examined by the author
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Kebutuhan daging ayam cenderung meningkat setiap tahun. Peningkatan kebutuhan ini sejalan dengan situasi perekonomian Indonesia yang terus bertumbuh. konsumsi daging ayam ras meningkat lantaran meningkatnya jumlah penduduk, maka semakin meningkat pula kebutuhan bahan makanan yang berasal dari hewan terutama daging. Penyembelihan hewan ternak sebelum dikonsumsi dalam Islam telah diatur dalam Al-Qur’an dan As-Sunah, Binatang yang disembelih bukan atas nama Alloh SWT menjadi haram hukum-nya untuk dimakan. Tentunya hal ini perlu diperhatikan karena semakin kompleksnya jenis makanan yang menurut sebagian orang dianggap modern dan memenuhi syarat kesehatan, tetapi tidak jelas halal haramnya karena ketidak jelasan dalam proses penyembelihan. Makanan yang masuk ke tubuh seseorang mempengaruhi tingkah laku seseorang dan cenderung akan mempengaruhi keputusan pembelian. Namun hingga saat ini, rumah potong ayam mang arip sudah sudah sesuai dengan syariat islam. Penelitian ini bertujuan untuk mengetahui pengaruh perilaku dan religiusitas terhadap keputusan pembelian dalam perspektif ekonomi syariah pada rumah potong mang arip. | |||||||||
| Uncontrolled Keywords: | Purchasing decisions, Consumer behavior, Religiosity Keputusan pembelian, Perilaku konsumen, Religiusitas | |||||||||
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
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| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > Program Sarjana Ekonomi Syariah |
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| Depositing User: | Syafiq Khatama Zahra | |||||||||
| Date Deposited: | 19 Nov 2025 02:53 | |||||||||
| Last Modified: | 19 Nov 2025 02:53 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/56169 |
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