WARDHANA, ADITYA SURYA (2025) PENGARUH METODE PEMBAYARAN TERHADAP KEPUTUSAN PEMBELIAN DI TOKO CITRA BANTEN. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This study aims to analyze the effect of cash payments, card payments, and digital wallets on purchasing decisions at the Citra Banten gift shop both partially and simultaneously. The sampling technique in this study used non probability sampling with purposive sampling technique. The number of samples used in this study amounted to 40 respondents with data collection methods using observation, questionnaires, and interviews. The analysis technique used is instrument test using validity test and reliability test, classic assumption test, and hypothesis test. Data analysis using multiple linear analysis. The results of this study indicate that cash payments (X1), and card payments (X2) partially have a significant effect on purchasing decisions (Y) at Citra Banten Stores, while digital wallets (X3) have no significant effect on purchasing decisions (Y) at Citra Banten Stores. Simultaneously, the variables of cash payments (X1), card payments (X2), and digital wallets (X3) have a significant effect on purchasing decisions (Y) at Citra Banten stores with an effect of 49.1%, while 50.9% is explained by other variables not included in this study.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini bertujuan untuk menganalisis pengaruh pembayaran tunai, pembayaran kartu, dan dompet digital terhadap keputusan pembelian di toko oleh-oleh Citra Banten baik secara parsial maupun simultan. Jenis dari penelitian ini adalah penelitian kuantitatif deskriptif. Teknik pengambilan sampel dalam penelitian ini menggunakan non-probability sampling dengan teknik purposive sampling. Jumlah sampel yang digunakan dalam penelitian ini berjumlah 40 responden dengan metode pengumpulan data menggunakan observasi, kuesioner, dan wawancara. Teknik analisis yang digunakan adalah uji instrumen menggunakan uji validitas dan uji reliabilitas, uji asumsi klasik, dan uji hipotesis. Analisis data menggunakan analisis linier berganda. Hasil penelitian ini menunjukkan bahwa pembayaran tunai (X1) dan pembayaran kartu (X2) secara parsial berpengaruh signifikan terhadap keputusan pembelian (Y) di Toko Citra Banten, sedangkan dompet digital (X3) tidak berpengaruh signifikan terhadap keputusan pembelian (Y) di Toko Citra Banten. Secara bersamaan, variabel pembayaran tunai (X1), pembayaran kartu (X2), dan dompet digital (X3) memiliki pengaruh signifikan terhadap keputusan pembelian (Y) di toko Citra Banten dengan pengaruh sebesar 49,1%, sedangkan 50,9% dijelaskan oleh variabel lain yang tidak termasuk dalam penelitian ini. | |||||||||
| Uncontrolled Keywords: | cash payments, card payments, purchasing decisions, digital wallet | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
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| Depositing User: | Mr Aditya Surya Wardhana | |||||||||
| Date Deposited: | 14 Nov 2025 08:51 | |||||||||
| Last Modified: | 17 Nov 2025 06:51 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/56053 |
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