Damayanti, Aprilia Eka (2025) MANAJEMEN STRATEGI DINAS KEPEMUDAAN OLAHRAGA DAN PARIWISATA DALAM MENGEMBANGKAN POTENSI EKOWISATA DANAU SITUTERATE DI KECAMATAN CIKANDE KABUPATEN SERANG. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This study aims to analyze the strategic management implemented by the Youth, Sports, and Tourism Office of Serang Regency in developing the ecotourism potential of Situterate Lake in Cikande District. The background of this research is based on the significant natural potential of Situterate Lake, which has not yet been optimally managed, as indicated by the limited facilities and infrastructure, low community participation, lack of promotion, and minimal supporting tourism amenities. The study employs a qualitative approach with a descriptive method. Data were collected through in-depth interviews, field observations, and documentation, and analyzed using the stages of strategic management according to Wheelen and Hunger, which include environmental scanning, strategy formulation, strategy implementation, and strategy evaluation. The results of the study show that the development of Situterate Lake ecotourism has gone through the stages of strategic management; however, its implementation still faces various obstacles such as damaged facilities, limited budget, and inadequate promotion. The Youth, Sports, and Tourism Office has made several efforts, including facility improvements, organizing tourism events, and promoting through social media. Nevertheless, a more comprehensive strategy is still needed, particularly in empowering local communities, improving infrastructure quality, and strengthening cross-sector collaboration. This research is expected to contribute to the development of Public Administration studies in the field of strategic management within the tourism sector and to serve as a practical recommendation for local governments in realizing sustainable ecotourism management.
| Item Type: | Thesis (S1) | ||||||
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| Additional Information: | Dinas Kepemudaan, Olahraga, dan Pariwisata Kabupaten Serang memiliki peran penting dalam mengembangkan potensi ekowisata Danau Situterate di Kecamatan Cikande. Meskipun memiliki potensi alam yang besar, pengelolaan Danau Situterate belum optimal, terlihat dari keterbatasan sarana dan prasarana, rendahnya partisipasi masyarakat, kurangnya promosi, serta minimnya fasilitas pendukung wisata. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif melalui wawancara mendalam, observasi lapangan, dan dokumentasi. Analisis dilakukan berdasarkan tahapan manajemen strategi menurut Wheelen dan Hunger yang meliputi pengamatan lingkungan, perumusan strategi, implementasi, dan evaluasi strategi. Hasil penelitian menunjukkan bahwa pengembangan ekowisata Danau Situterate telah melalui tahapan manajemen strategi, namun pelaksanaannya masih menghadapi beberapa hambatan, seperti kerusakan fasilitas, keterbatasan anggaran, dan promosi yang belum maksimal. Dinas Kepemudaan, Olahraga, dan Pariwisata telah melakukan upaya seperti perbaikan fasilitas, penyelenggaraan event wisata, dan promosi melalui media sosial, tetapi masih diperlukan strategi yang lebih komprehensif. Fokus perlu diarahkan pada pemberdayaan masyarakat lokal, peningkatan kualitas infrastruktur, serta kerja sama lintas sektor. Penelitian ini berkontribusi pada pengembangan ilmu administrasi publik dalam bidang manajemen strategis sektor pariwisata serta memberikan rekomendasi praktis untuk mewujudkan pengelolaan ekowisata yang | ||||||
| Uncontrolled Keywords: | Strategic Management, Ecotourism, Youth Sports and Tourism Office, Situterate Lake, Serang Regency. Manajemen Strategi, Ekowisata, Dinas Kepemudaan Olahraga dan Pariwisata, Danau Situterate, Kabupaten Serang. | ||||||
| Subjects: | H Social Sciences > Public Administration | ||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik > 63201-Program Studi Administrasi Publik 06-Fakultas Ilmu Sosial dan Ilmu Politik |
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| Depositing User: | Aprilia Eka Damayanti | ||||||
| Date Deposited: | 12 Nov 2025 02:34 | ||||||
| Last Modified: | 12 Nov 2025 02:34 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/55920 |
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Manajemen strategi Dinas Kepemudaan Olahraga dan Pariwisata dalam mengembangkan potensi ekowisata Danau Situterate di Kecamatan Cikande Kabupaten Serang. (deposited UNSPECIFIED)
- MANAJEMEN STRATEGI DINAS KEPEMUDAAN OLAHRAGA DAN PARIWISATA DALAM MENGEMBANGKAN POTENSI EKOWISATA DANAU SITUTERATE DI KECAMATAN CIKANDE KABUPATEN SERANG. (deposited 12 Nov 2025 02:34) [Currently Displayed]
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