Yuliyanah, Anisa (2025) PERILAKU KONSUMTIF MEMBER GYM (STUDI KASUS MEMBER WANITA SEHATI GYM KOTA RANGKASBITUNG). S1 thesis, Universitas Sultan Ageng Tirtayasa.
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Abstract
This study aims to analyze the forms of consumptive behavior shown by female members at Sehati Gym in Rangkasbitung City. The increasing participation of women in fitness activities not only reflects physical needs but also indicates a shift in lifestyle and the construction of social identity in modern society. In this context, the consumption of gym services and products is often carried out as part of the symbolization of self-image and social status, not merely for their functional use. Using a qualitative case study approach, data were collected through observation, in-depth interviews, and documentation. Data analysis refers to Jean Baudrillard's theory of consumerism, which distinguishes consumption based on use value, exchange value, and sign value. The results reveal that female members’ consumption is not solely based on practical functions but also on economic and symbolic values. The consumption of branded products, supplements, and personal trainer services becomes a medium to affirm identity and social existence. These findings confirm that gyms have become lifestyle consumption spaces rich in symbolic meaning. Keywords: consumptive behavior 1st ; women2nd; gym; 3rd
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Abstrak Penelitian ini bertujuan untuk menganalisis bentuk-bentuk perilaku konsumtif yang ditunjukkan oleh anggota perempuan di Sehati Gym Kota Rangkasbitung. Meningkatnya partisipasi perempuan dalam aktivitas kebugaran tidak hanya mencerminkan kebutuhan fisik, tetapi juga menunjukkan pergeseran gaya hidup serta konstruksi identitas sosial dalam masyarakat modern. Dalam konteks tersebut, konsumsi layanan dan produk gym kerap dilakukan sebagai bagian dari simbolisasi citra diri dan status sosial, bukan semata-mata karena fungsinya. Dengan menggunakan pendekatan kualitatif metode studi kasus, data dikumpulkan melalui observasi, wawancara mendalam, dan dokumentasi. Analisis data mengacu pada teori konsumerisme Jean Baudrillard, yang membedakan konsumsi berdasarkan nilai guna, nilai tukar, dan nilai tanda. Hasil penelitian mengungkap bahwa konsumsi anggota perempuan tidak hanya berlandaskan pada fungsi praktis, tetapi juga pada nilai ekonomi dan simbolik. Konsumsi produk bermerek, suplemen, serta layanan pelatih pribadi menjadi medium untuk menegaskan identitas dan eksistensi sosial. Temuan ini menegaskan bahwa gym telah menjadi ruang konsumsi gaya hidup yang sarat dengan makna simbolik. Kata-kata Kunci: Perilaku konsumtif1; Wanita2; Gym 3; | |||||||||
| Subjects: | L Education > L Education (General) | |||||||||
| Divisions: | 02-Fakultas Keguruan dan Ilmu Pendidikan > 87204-Jurusan Pendidikan Sosiologi | |||||||||
| Depositing User: | Mrs nisa Anisa Yuliyanah | |||||||||
| Date Deposited: | 28 Oct 2025 07:56 | |||||||||
| Last Modified: | 28 Oct 2025 07:56 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/55585 |
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