HAPSARI, PARAMESTHI WULAN (2025) PENGARUH MANAJEMEN RANTAI PASOKAN TERHADAP KINERJA USAHA MELALUI KEUNGGULAN BERSAING PADA USAHA TOKO ROTI DI JAKARTA SELATAN. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This study aims to test, analyze and prove how the mediation role of Competitive Advantage on the relationship between Supply Chain Management and Business Performance studied in bakery businesses in South Jakarta. The type of research used is quantitative descriptive. This study uses data collection methods based on interviews, literature studies and questionnaires. The population in this study is micro, small and medium enterprises (MSMEs) engaged in bread production with a population of 200. The sample used in this study was 134 respondents using purposive sampling techniques. The data analysis technique used is Structural Equation Modeling (SEM) with the Smart PLS 4.2.1.1 analysis tool. The results of this study indicate that: (1) Supply Chain Management has a positive and significant effect on Business Performance, (2) Supply Chain Management has a positive and significant effect on Competitive Advantage, (3) Competitive Advantage has a positive and significant effect on Business Performance and (4) Competitive Advantage is able to mediate the influence of Supply Chain Management on Business Performance.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini bertujuan untuk menguji dan menganalisis serta membuktikan bagaimana peran mediasi Keungglan Bersaing terhadap hubungan Manajemen Rantai Pasokan dengan Kinerja Usaha pada usaha toko roti yang berada di Jakarta Selatan. Jenis penelitian yang digunakan ialah deskriptif kuantitatif. Penelitian ini menggunakan metode pengumpulan data berdasarkan wawancara, studi kepustakaan dan kuesioner. Populasi dalam penelitian ini ialah usaha mikro, kecil, dan menengah (UMKM) yang bergerak di bidang produksi roti dengan jumlah 200 populasi. Sampel yang digunakan pada penelitian ini sebanyak 134 responden dengan menggunakan teknik penarikan purposive sampling. Teknik analisis data yang digunakan ialah Structural Equation Modelling (SEM) dengan alat analisis Smart PLS 4.2.1.1. Hasil penelitian ini menunjukkan bahwa: (1) Manajemen Rantai Pasokan berpengaruh positif dan signifikan terhadap Kinerja Usaha, (2) Manajemen Rantai Pasokan berpengaruh positif dan signifikan terhadap Keunggulan Bersaing, (3) Keunggulan Bersaing berpengaruh positif dan signifikan terhadap Kinerja Usaha dan (4) Keunggulan Bersaing mampu memediasi pengaruh Manajemen Rantai Pasokan terhadap Kinerja Usaha. | |||||||||
| Uncontrolled Keywords: | Supply Chain Management, Competitive Advantage, Business Performance Manajemen Rantai Pasokan, Keunggulan Bersaing, Kinerja Usaha | |||||||||
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > 61201-Program Sarjana Manajemen |
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| Depositing User: | Ms. Paramesthi Wulan Hapsari | |||||||||
| Date Deposited: | 02 Oct 2025 08:15 | |||||||||
| Last Modified: | 02 Oct 2025 08:15 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/55093 |
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