Sinaga, Franz Basa Michael (2025) PENGARUH FEAR OF MISSING OUT (FOMO) PADA PENJUALAN TIKET BRUNO MARS 2024 JAKARTA DI AKUN INSTAGRAM @PKENTERTAINMENT.ID TERHADAP PERTIMBANGAN PEMBELIAN. S1 thesis, Universitas Sultan Ageng Tirtayasa.
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Abstract
This study aims to analyze the influence of Fear of Missing Out (FoMO) on the consideration of purchasing Bruno Mars concert tickets among Instagram social media users. FoMO is measured through four indicators, namely comparison with friends, being left out, longing for experience, and compulsion. Meanwhile, purchase consideration is measured through three indicators, namely price, brand/reputation, and time of purchase. This study uses a quantitative method with a Likert scale questionnaire instrument 1–4 distributed to 100 respondents. Data were analyzed through validity tests, reliability, descriptive analysis, normality tests, correlation, coefficient of determination, and simple linear regression. The results of the descriptive analysis show that the FoMO variable is in the Agree category with an average score of 2.708, while the purchase consideration variable is in the Agree category with an average score of 2.704. The validity test shows that all question items are valid, while the instrument's reliability is stated to be high (Cronbach's Alpha > 0.7). The test produces a positive correlation with a value of r = 0.47, which means there is a relationship between FoMO and purchase consideration. The coefficient of determination indicates that FoMO contributes 22.1% to purchase consideration, with the remainder influenced by other factors. A simple linear regression test confirms that FoMO significantly influences purchase consideration for Bruno Mars concert tickets.
| Item Type: | Thesis (S1) | ||||||
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| Additional Information: | Penelitian ini bertujuan untuk menganalisis pengaruh Fear of Missing Out (FoMO) terhadap pertimbangan pembelian tiket konser Bruno Mars pada pengguna media sosial Instagram. FoMO diukur melalui empat indikator, yaitu comparison with friends, being left out, missed experiences, dan compulsion. Sementara itu, pertimbangan pembelian diukur melalui tiga indikator, yaitu harga, merek/reputasi, dan waktu pembelian. Penelitian ini menggunakan metode kuantitatif dengan instrumen kuesioner skala Likert 1–4 yang disebarkan kepada 100 responden. Data dianalisis melalui uji validitas, reliabilitas, analisis deskriptif, uji normalitas, korelasi, koefisien determinasi, serta regresi linier sederhana. Hasil analisis deskriptif menunjukkan bahwa variabel FoMO berada pada kategori Setuju dengan rata-rata skor 2,708, sedangkan variabel pertimbangan pembelian berada pada kategori Setuju dengan rata-rata skor 2,704. Uji validitas menunjukkan bahwa seluruh item pertanyaan valid, sedangkan reliabilitas instrumen dinyatakan tinggi (Cronbach’s Alpha > 0,7). Uji korelasi menghasilkan hubungan positif dengan nilai r = 0,47, yang berarti terdapat hubungan sedang antara FoMO dan pertimbangan pembelian. Koefisien determinasi menunjukkan bahwa FoMO memberikan kontribusi sebesar 22,1% terhadap pertimbangan pembelian, sedangkan sisanya dipengaruhi faktor lain. Uji regresi linier sederhana mengonfirmasi bahwa FoMO berpengaruh signifikan terhadap pertimbangan pembelian tiket konser Bruno Mars. | ||||||
| Uncontrolled Keywords: | Fear of Missing Out, Promotion, Purchase Consideration, Social Media Fear of Missing Out, Media Sosial, Pertimbangan Pembelian, Promosi | ||||||
| Subjects: | Communication > Communication (General) | ||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi 06-Fakultas Ilmu Sosial dan Ilmu Politik |
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| Depositing User: | Franz Basa Michael SInaga | ||||||
| Date Deposited: | 23 Sep 2025 09:13 | ||||||
| Last Modified: | 23 Sep 2025 09:13 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/54879 |
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