KURNIAWATI, DEVY YULIANA (2024) EKSISTENSI MEDIA CETAK DI TENGAH DISRUPSI DIGITAL (Studi Kualitatif Pada Harian Umum Kabar Banten dan Banten Raya). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The existence of print media in the Midst of digital disruption is an interesting media study to discuss. Print media is old or conventional media whose existence is increasingly being displaced by new (digital) media. Print media, which is considered a source of information and ideas about various serious public problems and minimal hoaxes, is slowly starting to be replaced. Therefore, the existence of print media is one of the concerns for the press industry in the current era of digital disruption. This research aims to describe the existence of Banten's local print media in the midst of digital disruption, the challenges faced by the Harian Umum Kabar Banten and Banten Raya as Banten's local print media, as well as explaining opportunities to save the print media business. This research uses the theory of technological determinism. This research is descriptive qualitative in nature with data collection through observation, documentation and interviews. The research results show that local print media in Banten still exists today even though its penetration continues to decline and the local government contributes to the survival of the local print media industry in Banten. There are many challenges faced, ranging from massive digital development, consumer behavior, interest in reading, the Covid-19 pandemic, decreasing advertising costs, to the mindset of journalists. Furthermore, Haran Umum Kabar Banten and Banten Raya collaborated with digital media for branding print media, cutting production costs and bundling promotions as an effort to maintain the print media business. The researcher suggests that if further research is carried out, it is hoped that a larger sample will be used to better demonstrate the existence of local print media in Banten at this time.
| Item Type: | Thesis (S1) | ||||||
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| Additional Information: | Eksistensi media cetak di tengah disrupsi digital menjadi salah satu kajian media yang menarik untuk dibahas. Media cetak merupakan media lama atau konvensional yang keberadaannya semakin tergeser oleh media baru (digital). Media cetak yang dianggap sebagai sumber informasi dan gagasan tentang berbagai masalah publik yang serius dan minim hoax, perlahan mulai tergantikan. Oleh sebab itu, eksistensi media cetak menjadi salah satu kekhawatiran industri pers di era disrupsi digital saat ini. Penelitian ini bertujuan untuk menggambarkan eksistensi media cetak lokal Banten di tengah disrupsi digital, tantangan yang dihadapi Harian Umum Kabar Banten dan Banten Raya sebagai media cetak lokal Banten, serta menjelaskan peluang upaya dalam menyelamatkan bisnis media cetak. Penelitian ini menggunakan teori determinisme teknologi. Penelitian ini bersifat deskriptif kualitatif dengan pengumpulan data melalui observasi, dokumentasi, dan wawancara. Hasil penelitian menunjukkan bahwa media cetak lokal di Banten masih eksis hingga saat ini meski penetrasinya terus menurun dan pemerintah daerah berkontribusi dalam keberlangsungan hidup industri media cetak lokal di Banten. Terdapat banyak tantangan yang dihadapi mulai dari masifnya perkembangan digital, perilaku konsumen, minat baca, pandemi Covid-19, penurunan biaya iklan, hingga mindset wartawan. Selanjutnya Harian Umum Kabar Banten dan Banten Raya menggandeng media digital untuk branding media cetak, melakukan pemangkasan biaya produksi, dan promo bundling sebagai upaya mempertahankan bisnis media cetak. Peneliti menyarankan jika dilakukan penelitian lanjutan diharapkan meggunakan sample yang lebih banyak agar lebih menunjukkan eksistensi media cetak lokal di Banten pada saat ini. | ||||||
| Uncontrolled Keywords: | existence of print media, digital disruption, Harian Umum Kabar Banten, Banten Raya eksistensi media cetak, disrupsi digital, Harian Umum Kabar Banten, Banten Raya | ||||||
| Subjects: | Communication > Communication (General) | ||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
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| Depositing User: | Devy Yuliana Kurniawati | ||||||
| Date Deposited: | 11 Sep 2025 07:09 | ||||||
| Last Modified: | 11 Sep 2025 07:09 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/54282 |
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