Febriyadi, Handry (2025) PERSAINGAN USAHA TIKTOK SHOP TERHADAP TOKO UMKM KONVENSIONAL MENURUT UNDANG-UNDANG NO. 5 TAHUN 1999 TENTANG LARANGAN MONOPOLI DAN PERSAINGAN USAHA TIDAK SEHAT. S1 thesis, Unversitas Sultan Agung Tirtayasa.
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Abstract
E-commerce has accelerated economic growth in Indonesia. Growing online sales make a positive contribution to national income and create new jobs, including logistics, online payments, and digital marketing. This industry allows companies, to reach a wider market so that it helps in distributing products and services to hard-to-reach areas. Identification of problems in this study How is Tiktok Shop Business Competition Against Conventional MSME Stores According to Law No. 5 of 1999 and How are the legal provisions prohibiting the use of TikTok as (e- commerce) in Regulation of the Minister of Trade Number 31 of 2023 and the impact of monopoly. The theories used are legal protection theory and Legal Certainty Theory. This research method uses normative juridical research methods, with the research specifications used being a statutory approach, a news approach regarding monopoly and a case approach. The data source used is secondary data which consists of primary, secondary and tertiary legal materials, with literature study data collection techniques. The results obtained are that TikTok Shop has a positive impact on MSMEs by opening up broad market access and attracting consumers through large discounts, price cuts, and free shipping. However, there is potential for predatory pricing practices, where very low prices are used to get rid of small competitors, making it difficult for MSMEs to compete. Therefore, Law No. 5 of 1999 concerning Prohibition of Monopolistic Practices and Unfair Business Competition is important to prevent predatory pricing practices. Meanwhile, TikTok Shop as a social commerce feature has a major impact on e-commerce and local MSMEs in Indonesia.Offering ease of transactions and a wide market, its existence drew controversy because cheap products and the dominance of influencers made it difficult for MSMEs to compete. The government then stopped the operation of TikTok Shop through Permendag No. 31 of 2023.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | E-commerce telah mempercepat pertumbuhan ekonomi di Indonesia. Penjualan online yang terus meningkat memberikan kontribusi positif terhadap pendapatan nasional dan menciptakan lapangan kerja baru, termasuk logistik, pembayaran online, dan pemasaran digital. Industri ini memungkinkan perusahaan,untuk menjangkau pasar yang lebih luas Sehingga membantu dalam mendistribusikan produk dan layanan ke wilayah sulit dijangkau.Identifikasi masalah dalam penelitian ini Bagaimana Persaingan Usaha Tiktok Shop Terhadap Toko UMKM Konvensional Menurut Undang-Undang No. 5 Tahun 1999 dan Bagaimana ketentuan hukum larangan penggunaan TikTok sebagai (e- commerce) dalam Peraturan Menteri Perdagangan Nomor 31 Tahun 2023 serta dampak dari monopoli. Teori yang digunakan adalah teori perlindungan hukum dan Teori Kepastian Hukum. Metode penelitian ini menggunakan metode penelitian yuridis normatif, dengan spesifikasi penelitian yang digunakan adalah pendekatan perundang-undangan, pendekatan berita mengenai monopoli dan pendekatan kasus. Sumber data yang digunakan adalah data sekunder yang didalamnya terdiri dari bahan hukum primer, sekunder dan tersier, dengan Teknik pengumpulan data studi Pustaka. Hasil penelitian yang didapatkan yaitu TikTok Shop memberikan dampak positif bagi UMKM dengan membuka akses pasar yang luas dan menarik konsumen melalui diskon besar, potongan harga, serta bebas ongkir. Namun, muncul potensi praktik predatory pricing, di mana harga sangat rendah digunakan untuk menyingkirkan pesaing kecil, sehingga UMKM kesulitan bersaing.Oleh karena itu, Undang-Undang No. 5 Tahun 1999 tentang Larangan Praktik Monopoli dan Persaingan Usaha Tidak Sehat menjadi penting untuk mencegah praktik predatory pricing. Sedangkan TikTok Shop sebagai fitur social commerce berdampak besar pada ecommerce dan UMKM lokal di Indonesia. Menawarkan kemudahan transaksi dan pasar luas, keberadaannya menuai kontroversi karena produk murah dan dominasi influencer menyulitkan UMKM bersaing. Pemerintah lalu menghentikan operasional TikTok Shop melalui Permendag No. 31 Tahun 2023. | |||||||||
| Uncontrolled Keywords: | e-Commerce, TikTok, MSMEs e-Commerce, TikTok, UMKM | |||||||||
| Subjects: | K Law > K Law (General) | |||||||||
| Divisions: | 01-Fakultas Hukum 01-Fakultas Hukum > 74201-Program Studi Ilmu Hukum |
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| Depositing User: | Handry Febriyadi Handry | |||||||||
| Date Deposited: | 11 Sep 2025 08:10 | |||||||||
| Last Modified: | 11 Sep 2025 08:10 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/54280 |
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