PUTRI, REVA SAYIDATINA (2025) ANALISIS KELAYAKAN DAN STRATEGI PENGEMBANGAN USAHA OLAHAN MELINJO (Gnetum gnemon L.) (Studi Kasus: UMKM Empat Saudara Di Desa Sasahan, Kecamatan Waringinkurung, Kabupaten Serang). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
![[img]](https://eprints.untirta.ac.id/style/images/fileicons/text.png) |
Text (SKRIPSI)
Reva Sayidatina Putri_4441210041_Fulltext.pdf Restricted to Registered users only Download (1MB) |
|
Text
Reva Sayidatina Putri_4441210041_01.pdf Restricted to Registered users only Download (522kB) |
|
Text
Reva Sayidatina Putri_4441210041_02.pdf Restricted to Registered users only Download (471kB) |
|
Text
Reva Sayidatina Putri_4441210041_03.pdf Restricted to Registered users only Download (332kB) |
|
Text
Reva Sayidatina Putri_4441210041_04.pdf Restricted to Registered users only Download (473kB) |
|
Text
Reva Sayidatina Putri_4441210041_05.pdf Restricted to Registered users only Download (224kB) |
|
Text
Reva Sayidatina Putri_4441210041_Ref.pdf Restricted to Registered users only Download (202kB) |
|
Text
Reva Sayidatina Putri_4441210041_Lamp.pdf Restricted to Registered users only Download (1MB) |
Abstract
UMKM Empat Saudara was a home-based business engaged in processing melinjo into emping and ceplis in Sasahan Village, Waringinkurung Subdistrict, Serang Regency. Although the business had potential in terms of product quality, it faced several problems such as limited capital, fluctuating raw material prices, lack of financial records, unawareness of financial conditions, and increasing competition. This study aims to analyze the financial feasibility of the melinjo processing business using the Revenue Cost Ratio (R/C), Return on Investment (ROI), and Break Even Point (BEP) methods, and to identify alternative development strategies that can be applied to increase sales. The method used is a case study with a qualitative and quantitative approach, utilizing SWOT and QSPM matrix analyses. The results show that the business is feasible to be developed, with all products having an R/C value greater than 1, the highest ROI of 83% on emping, and all products produced above the BEP level. The top-ranked development strategy based on QSPM analysis is utilizing digital platforms (e-commerce and social media), which has the highest Total Attractiveness Score (TAS) of 5,9920. It was concluded that the melinjo processing business at UMKM Empat Saudara was financially feasible and had strong potential for growth through the implementation of appropriate digital marketing strategies.
| Item Type: | Thesis (S1) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
|||||||||
| Additional Information: | UMKM Empat Saudara merupakan usaha rumahan yang bergerak di bidang pengolahan melinjo menjadi emping dan ceplis di Desa Sasahan, Kecamatan Waringinkurung, Kabupaten Serang. Meskipun memiliki potensi kualitas produk, usaha ini menghadapi beberapa kendala seperti keterbatasan modal, harga bahan baku yang fluktuatif, kurangnya pencatatan keuangan, ketidaktahuan terhadap kondisi keuangan, dan meningkatnya persaingan. Penelitian ini bertujuan untuk menganalisis kelayakan finansial usaha pengolahan melinjo menggunakan metode Revenue Cost Ratio (R/C), Return on Investment (ROI), dan Break Even Point (BEP), serta mengidentifikasi alternatif strategi pengembangan yang dapat diterapkan untuk meningkatkan penjualan. Metode yang digunakan adalah studi kasus dengan pendekatan kualitatif dan kuantitatif, dengan menggunakan analisis matriks SWOT dan QSPM. Hasil penelitian menunjukkan bahwa usaha ini layak untuk dikembangkan, dengan semua produk memiliki nilai R/C lebih besar dari 1, ROI tertinggi sebesar 83% pada emping, dan semua produk yang dihasilkan di atas tingkat BEP. Strategi pengembangan peringkat teratas berdasarkan analisis QSPM adalah pemanfaatan platform digital (e-commerce dan media sosial), yang memiliki Total Attractiveness Score (TAS) tertinggi sebesar 5,9920. Disimpulkan bahwa usaha pengolahan melinjo di UMKM Empat Saudara layak secara finansial dan memiliki potensi pertumbuhan yang kuat melalui penerapan strategi pemasaran digital yang tepat. | |||||||||
| Uncontrolled Keywords: | Business Feasibility, Ceplis, Development Strategy, Emping, Melinjo | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
|||||||||
| Depositing User: | Reva Reva Sayidatina Putri | |||||||||
| Date Deposited: | 11 Sep 2025 04:06 | |||||||||
| Last Modified: | 11 Sep 2025 04:06 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/54236 |
Actions (login required)
 |
View Item |