Widiana, Tresna (2025) PENGARUH KONTEN VIRAL TIKTOK PANDAWARA GROUP MENGENAI PANTAI TELUK LABUAN PANDEGLANG TERHADAP PERILAKU PEDULI LINGKUNGAN (Survei Perilaku Kaum Muda di Desa Teluk). S1 thesis, Universitas Sultan Ageng Tirtayasa.
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Abstract
Pandawara Group's viral content plays an important role in increasing the environmental care behavior of residents of Teluk Labuan Pandeglang Village. This study aims to determine the effect of Tiktok Pandawara Group's viral content about Teluk Labuan Pandeglang beach on environmental care behavior. In this study using quantitative methods. The sample used was 100 respondents using probability sampling technique. Where each member of the population has the same opportunity to be selected as a sample. The author tests the instrument using validity and reliability tests. The data collection technique used a questionnaire distributed to 100 young people in Teluk Labuan Village, Pandeglang. The results of data analysis in this study obtained from the calculation of SPSS version 26. Hypothesis testing t test results in a tcount value of (5,972) > t table of (1,660) and a significance value of 0.000 <0.05 then H0 is rejected and Ha is accepted. Which means that there is an influence between the viral content of Tiktok Pandawara Group Labuan Pandeglang Bay Beach on environmental care behavior. Furthermore, it is strengthened based on the coefficient of determination test of 0.65,2 or 65.2% rounded up to 65%. Therefore, it means that the viral content variable Tiktok Pandawara Group on Labuan Bay Beach Pandeglang (X) explains the environmental care behavior variable (Y) by 65% while the remaining 35% is explained by other variables. so the conclusion of this study is that there is a significant influence between Tiktok Pandawara Group's viral content about Labuan Bay Beach and Environmental Care Behavior.
| Item Type: | Thesis (S1) | ||||||
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| Additional Information: | Konten viral Pandawara Group berperan penting dalam meningkatkan perilaku peduli lingkungan warga Desa Teluk Labuan Pandeglang. Penelitian ini bertujuan untuk mengetahui Pengaruh konten viral Tiktok Pandawara Group mengenai pantai Teluk Labuan Pandeglang terhadap perilaku peduli lingkungan. Pada penelitian ini menggunakan metode kuantitatif. Sampel yang digunakan sebanyak 100 responden dengan menggunakan teknik probability sampling. Dimana setiap anggota populasi memiliki peluang yang sama untuk terpilih menjadi sampel. Peneliti melakukan uji coba instrument menggunakan uji validitas dan reliabilitas. Teknik pengumpulan data menggunakan kuesioner yang disebar kepada 100 kaum muda di Desa Teluk Labuan Pandeglang. Hasil analisis data pada penelitian ini yang diperoleh dari perhitungan SPSS versi 26. Pengujian hipotesis uji t menghasilkan nilai thitung sebesar (5,972) > ttabel sebesar (1,660) dan nilai signifikansi sebesar 0,000 < 0,05 maka H0 ditolak dan Ha diterima. Yang berarti terdapat pengaruh antara konten viral Tiktok Pandawara Group Pantai Teluk Labuan Pandeglang terhadap perilaku peduli lingkungan. Selanjutnya diperkuat berdasarkan uji koefisien determinasi sebesar 0,652 atau sebesar 65,2% dibulatkan menjadi 65%. Oleh karna itu, artinya variabel konten viral Tiktok Pandawara Group Pantai Teluk Labuan Pandeglang (X) menerangkan variabel perilaku peduli lingkungan (Y) sebesar 65% sedangkang sisanya 35% diterangkan oleh variable lainnya. sehingga kesimpulan dari penelitian ini bahwa terdapat pengaruh yang signifikan antara konten viral Tiktok Pandawara Group mengenai Pantai Teluk Labuan dengan Perilaku Peduli Lingkungan. | ||||||
| Uncontrolled Keywords: | Viral Content, Pandawara Group, Environmental Care Behavior, Young People, Teluk Village Konten viral, Pandawara Group, Perilaku Peduli Lingkungan, Kaum Muda, Desa Teluk | ||||||
| Subjects: | Communication > Communication (General) | ||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi 06-Fakultas Ilmu Sosial dan Ilmu Politik |
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| Depositing User: | Tresna Widiana | ||||||
| Date Deposited: | 09 Sep 2025 02:07 | ||||||
| Last Modified: | 09 Sep 2025 02:07 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/53795 |
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