NINGSIH, RESTIA (2025) STRATEGI PENGEMBANGAN USAHA TANAMAN SAYURAN BERBASIS URBAN FARMING MELALUI KELOMPOK WANITA TANI PLAWAD CERIA DI KOTA TANGERANG. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The rapid population growth in Tangerang City has caused a reduction in agricultural land and a rise in food demand. Urban farming has emerged as a creative solution by transforming home yards into productive farming spaces. This study examines the Plawad Ceria Women Farmers Group (KWT), which practices urban farming to improve household food security and boost family income. The research aims to formulate an effective development strategy for their vegetable farming business. Using a quantitative descriptive approach, data were collected through observation, in-depth interviews, and documentation. Strategic analysis was conducted using IFE, EFE, IE, SWOT, and QSPM matrices. The IFE score of 3.12 indicates strong internal capabilities, while the EFE score of 2.68 shows moderate responsiveness to external opportunities and threats. These findings place the group in the “grow and build” quadrant of the IE matrix, meaning they are in a strong position to expand. Of the strategies developed from the SWOT analysis, the highest-ranking option in the QSPM matrix is the diversification of processed organic vegetable products. This strategy is seen as the most effective for increasing product value, market reach, and business sustainability while empowering women in urban communities.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Pertumbuhan penduduk yang pesat di Kota Tangerang telah menyebabkan berkurangnya lahan pertanian dan meningkatnya permintaan pangan. Urban farming muncul sebagai solusi kreatif dengan memanfaatkan pekarangan rumah menjadi lahan pertanian produktif. Penelitian ini mengkaji Kelompok Wanita Tani (KWT) Plawad Ceria yang menerapkan urban farming untuk meningkatkan ketahanan pangan rumah tangga dan pendapatan keluarga. Penelitian ini bertujuan merumuskan strategi pengembangan yang efektif untuk usaha budidaya sayuran mereka. Dengan pendekatan deskriptif kuantitatif, data dikumpulkan melalui observasi, wawancara mendalam, dan dokumentasi. Analisis strategi dilakukan menggunakan matriks IFE, EFE, IE, SWOT, dan QSPM. Skor IFE sebesar 3,12 menunjukkan kemampuan internal yang kuat, sedangkan skor EFE sebesar 2,68 menunjukkan responsivitas yang moderat terhadap peluang dan ancaman eksternal. Temuan ini menempatkan kelompok pada kuadran “tumbuh dan membangun” dalam matriks IE, yang berarti mereka berada pada posisi yang kuat untuk berkembang. Dari strategi yang dihasilkan melalui analisis SWOT, opsi dengan peringkat tertinggi dalam matriks QSPM adalah diversifikasi produk olahan sayuran organik. Strategi ini dinilai paling efektif untuk meningkatkan nilai produk, jangkauan pasar, dan keberlanjutan usaha sekaligus memberdayakan perempuan di komunitas perkotaan. | |||||||||
| Uncontrolled Keywords: | development strategy, SWOT matrix, urban farming, women farmers group | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
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| Depositing User: | Mrs Restia Ningsih | |||||||||
| Date Deposited: | 08 Sep 2025 07:41 | |||||||||
| Last Modified: | 08 Sep 2025 07:41 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/53770 |
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