PUTERI, SITI SARATIPO HEKMALIA (2025) PENGARUH COATTAIL EFFECT ANIES BASWEDAN TERHADAP PERILAKU PEMILIH PENDUKUNG PKS PADA PEMILU SERENTAK 2024 DI DKI JAKARTA. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This study aims to analyze the influence of Anies Baswedan's coattail effect on the behavior of PKS supporters in the 2024 Simultaneous Elections in DKI Jakarta. The research method used is a mixed method with an explanatory sequential design. Quantitative analysis of 205 respondents serves as the basis for qualitative research exploration through a phenomenological approach. Quantitative results show that Anies Baswedan's coattail effect significantly influences PKS voter behavior by 32.6%. Meanwhile, the choice of PKS is not solely influenced by Anies Baswedan's popularity and image, but is also rooted in environmental influences. Value compatibility, religious identity, and rational thinking shape political preferences. The behavior of PKS supporters in the 2024 simultaneous elections in DKI Jakarta is formed multidimensionally, Anies Baswedan's coattail effect acts as an initial trigger for support and political identity becomes the reason for the continuation of voters' political choices.
| Item Type: | Thesis (S1) | ||||||
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| Additional Information: | Penelitian ini bertujuan untuk menganalisa pengaruh coattail effect Anies Baswedan terhadap perilaku pemilih pendukung PKS pada Pemilu Serentak 2024 di DKI Jakarta. Metode penelitian yang digunakan adalah mixed method dengan desain explanatory sequential. Analisa kuantitatif terhadap 205 responden menjadi dasar eksplorasi penelitian kualitatif melalui pendekatan fenomenologi. Hasil kuantitatif menunjukkan bahwa coattail effect Anies Baswedan berpengaruh secara signifikan terhadap perilaku pemilih PKS sebesar 32,6%. Sementara itu, pilihan terhadap PKS tidak semata dipengaruhi oleh popularitas dan citra Anies Baswedan, melainkan turut berakar pada pengaruh lingkungan. kesesuaian nilai, identitas keagamaan, dan permikiran rasional yang membentuk preferensi politik. Perilaku pemilih pendukung PKS pada pemilu serentak 2024 di DKI Jakarta terbentuk secara multidimensional, coattail effect Anies Baswedan berperan sebagai pemicu awal dukungan serta identitas politik menjadi alasan keberlanjutan pilihan politik pemilih. | ||||||
| Uncontrolled Keywords: | Coattail Effect, Voter Behavior, Anies Baswedan, PKS, 2024 simultaneous elections, Mixed Method, DKI Jakarta. Coattail Effect, Perilaku Pemilih, Anies Baswedan, PKS, pemilu serentak 2024, Mixed Method, DKI Jakarta. | ||||||
| Subjects: | J Political Science > JA Political science (General) | ||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 65201-Program Studi Ilmu Pemerintahan |
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| Depositing User: | Mrs Siti Saratipo Hekmalia Puteri | ||||||
| Date Deposited: | 04 Sep 2025 08:09 | ||||||
| Last Modified: | 04 Sep 2025 08:09 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/53573 |
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