MAHARANI, CHRISTINA TIURMAULI (2025) STRATEGI KOMUNIKASI HUMAS POLDA BANTEN DALAM PUBLIKASI KEGIATAN DAN PELAYANAN KEPOLISIAN. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
In today’s digital information era, the publication of police activities and services is a key element in building public trust toward law enforcement institutions. Polda Banten Public Relations plays a strategic role in delivering accurate, fast, and relevant information. This study aims to analyze the communication strategies used by Humas Polda Banten in publishing police activities and services. The research uses a descriptive qualitative method with data collected through observation, in-depth interviews, and documentation. The analysis applies the Four-Step Public Relations Strategy theory by Cutlip, Center, and Broom, which includes fact finding, planning, implementation, and evaluation. The results show that communication strategies are implemented systematically and professionally, although challenges remain, including internal resource limitations and the fast flow of information on social media. This study highlights the importance of adaptive and structured communication strategies in strengthening relationships between the police and the public and improving the effectiveness of public information delivery.
| Item Type: | Thesis (S1) | ||||||
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| Additional Information: | Di era informasi digital saat ini, publikasi kegiatan dan pelayanan kepolisian menjadi elemen penting dalam membangun kepercayaan publik terhadap institusi penegak hukum. Humas Polda Banten memiliki peran strategis dalam menyampaikan informasi secara akurat, cepat, dan relevan. Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang diterapkan oleh Humas Polda Banten dalam mempublikasikan kegiatan dan pelayanan kepolisian kepada masyarakat. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara mendalam, dan dokumentasi. Analisis dilakukan dengan pendekatan teori Empat Langkah Strategis Kehumasan dari Cutlip, Center, dan Broom, meliputi tahapan fact finding, planning, implementation, dan evaluation. Hasil penelitian menunjukkan bahwa strategi komunikasi dilaksanakan secara sistematis dan profesional, namun tetap menghadapi tantangan internal seperti keterbatasan sumber daya, serta tantangan eksternal berupa arus informasi cepat di media sosial. Penelitian ini menegaskan pentingnya strategi komunikasi yang adaptif dan terstruktur untuk memperkuat hubungan antara kepolisian dan masyarakat serta meningkatkan efektivitas penyampaian informasi publik. | ||||||
| Uncontrolled Keywords: | Communication Strategy, Public Relations, Police Publication, Polda Banten. Strategi Komunikasi, Hubungan Masyarakat, Publikasi Kepolisan, Polda Banten. | ||||||
| Subjects: | Communication > Communication (General) | ||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
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| Depositing User: | Ms. Christina Tiurmauli M | ||||||
| Date Deposited: | 08 Sep 2025 02:12 | ||||||
| Last Modified: | 08 Sep 2025 02:12 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/53563 |
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