Hafid, Adhitiya Salman (2025) PENGARUH KEPUASAN PELANGGAN DALAM MEMEDIASI HUBUNGAN CAFE ATMOSPHERE DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG KEMBALI (Studi Pada Konsumen Kedai Kopi Kulo di Duren Sawit Jakarta Timur). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This study aims to determine the influence of Cafe Atmosphere (X1) and Service Quality (X2) on Revisit Intention (Y) through Customer Satisfaction (Z) among consumers of Kedai Kopi Kulo in Duren Sawit, East Jakarta. The research method used is quantitative with a descriptive approach. The population in this study consists of consumers of Kedai Kopi Kulo in the Duren Sawit area of East Jakarta. The sample in this study amounted to 10 respondents, selected using a non-probability sampling technique. The data analysis technique used in this research is Structural Equation Modelling (SEM) with the assistance of SmartPLS 4.0 professional version. The results of this study indicate that: (1) Cafe Atmosphere has a positive and significant effect on Revisit Intention. (2) Service Quality has a positive and significant effect on Revisit Intention. (3) Cafe Atmosphere has a positive and significant effect on Customer Satisfaction. (4) Service Quality has a positive and significant effect on Customer Satisfaction. (5) Customer Satisfaction has a positive and significant effect on Revisit Intention. (6) Customer Satisfaction significantly mediates the relationship between Cafe Atmosphere and Revisit Intention. (7) Customer Satisfaction also partially mediates the relationship between Service Quality and Revisit Intention.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Cafe Atmosphere (X1) serta Kualitas Pelayanan (X2) terhadap Minat Berkunjung Kembali (Y) melalui Kepuasan Pelanggan (Z) pada konsumen Kedai Kopi Kulo Duren Sawit, Jakarta Timur. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan deskriptif. Populasi dalam penelitian ini adalah konsumen Kedai Kopi Kulo yang berada di wilayah Duren Sawit, Jakarta Timur. Jumlah sampel dalam penelitian ini adalah sebanyak 140 responden dengan teknik pengambilan sampel menggunakan metode non-probability sampling. Teknik analisis data yang digunakan adalah Structural Equation Modelling (SEM) dengan alat bantu analisis SmartPLS 4.0 versi professional. Hasil penelitian ini menunjukkan bahwa: (1) Cafe Atmosphere berpengaruh positif dan signifikan terhadap Minat Berkunjung Kembali. (2) Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Minat Berkunjung Kembali. (3) Cafe Atmosphere berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan. (4) Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan. (5) Kepuasan Pelanggan berpengaruh positif dan signifikan terhadap Minat Berkunjung Kembali. (6) Kepuasan Pelanggan mampu memediasi secara signifikan hubungan antara Cafe Atmosphere terhadap Minat Berkunjung Kembali. (7) Kepuasan Pelanggan juga mampu memediasi secara parsial hubungan antara Kualitas Pelayanan terhadap Minat Berkunjung Kembali. | |||||||||
| Uncontrolled Keywords: | Cafe Atmosphere, Service Quality, Customer Satisfaction, Revisit Intention. Cafe Atmosphere, Kualitas Pelayanan, Kepuasan Pelanggan, Minat Berkunjung Kembali. | |||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > 61201-Program Sarjana Manajemen |
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| Depositing User: | Adhitiya Salman Hafid | |||||||||
| Date Deposited: | 04 Sep 2025 07:26 | |||||||||
| Last Modified: | 04 Sep 2025 07:26 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/53552 |
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