Purnama, Dimas (2025) IMPELENTASI BAURAN PEMASARAN JASA BANK TABUNGAN NEGARA (BTN) KANTOR CABANG PEMBANTU (KCP) CIPOCOK. D3 thesis, Universitas Sultan Ageng Tirtayasa.
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Abstract
This final project aims to comprehensively examine the implementation of the service marketing mix (7P) at Bank Tabungan Negara, Cipocok Sub-Branch Office. In addition, it seeks to identify the challenges or obstacles encountered in the implementation of the service marketing mix at BTN KCP Cipocok. The writing method used in this study is a descriptive method. The data collected consists of primary data obtained through interviews with staff at Bank Tabungan Negara KCP Cipocok and through direct observation. Meanwhile, secondary data were gathered from books, scientific journals, company documents, and online sources. The data collection techniques employed in this final project include interviews, observation, and documentation. The results of this final project indicate that the relocation of operational premises, where the new location is not yet supported by Google Maps services, requires immediate action from Bank Tabungan Negara KCP Cipocok to register its new office location on Google Maps. In addition, the lack of supporting facilities in the service process suggests that, as a state-owned bank, Bank Tabungan Negara KCP Cipocok is expected to implement supporting facilities such as an automated queueing system. Personal selling remains less effective in its implementation. Ideally, it should involve direct presentations at appropriate events or within institutions that have established partnerships.
| Item Type: | Thesis (D3) | |||||||||
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| Additional Information: | Tugas akhir ini bertujuan untuk mengetahui secara komprehensif implementasi bauran pemasaran jasa (7P) yang diterapkan di Bank Tabungan Negara Kantor Cabang Pembantu Cipocok. Selain itu Untuk mengetahui tantangan atau kendala bauran pemasaran jasa di Bank Tabungan Negara KCP Cipocok. Metode penulisan yang digunakan adalah metode deskriptif. Jenis data yang dikumpulkan adalah data primer yang didapat dari hasil wawancara dengan staf Bank Tabungan Negara KCP Cipocok dan observasi. Sedangkan data sekunder diperoleh dari buku, jurnal ilmiah, Perusahaan maupun secara online dari internet. Pengumpulan data dalam tugas akhir ini menggunakan metode wawancara, observasi dan dokumentasi. Hasil tugas akhir ini memperlihatkan bahwa relokasi tempat operasional, dimana relokasi tempat yang baru belum didukung dengan layanan google maps, seharusnya Bank Tabungan Negara KCP Cipocok segera mendaftarkan lokasi kantor operasional baru pada google maps. Kurangnya fasilitas pendukung pada proses pelayanan, Bank Tabungan Negara KCP Cipocok sebagai Bank BUMN diharapkan untuk mengimplemntasikan fasilitas pendukung yaitu sistem antrian otomatis. Promosi penjualan perseorangan (personal selling) masih kurang efektif dalam penerapannya, Seharusnya melibatkan presentasi langsung di acara yang sesuai atau di instansi yang sudah bekerja sama. | |||||||||
| Uncontrolled Keywords: | Service Marketing Mix, 7p, Service Marketing, Bank Tabungan Negara Sub-Branch Office Cipocok. Bauran Pemasaran Jasa, 7p, Pemasaran Jasa, Bank Tabungan Negara Kantor Cabang Pembantu Cipocok | |||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis > Program Diploma III Marketing 05-Fakultas Ekonomi dan Bisnis |
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| Depositing User: | Mr Dimas Purnama | |||||||||
| Date Deposited: | 08 Sep 2025 08:21 | |||||||||
| Last Modified: | 08 Sep 2025 08:21 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/53543 |
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